Taco Bell

Taco Bell

September 29, 2009 09:01 ET

Taco Bell Fill Up On Game Gear (FUOGG) Tour Invades Canada!

The Truck Stops Here!

TORONTO, ONTARIO--(Marketwire - Sept. 29, 2009) -

Editors Note: There are three photos associated with this Press Release.

Know what the Emperor 1510 is? How about Headplay Personal Cinema System?

Chances are, you don't. But ask any hardcore Canadian gamer and they'll tell you: they are some of the most extreme gaming gear available... in their dreams.

Intrigued? See for yourself on this October when the Taco Bell truck rolls into Canada.

Taco Bell Gaming Experts - founders of Canadian gaming company Halophax - are visiting Taco Bell locations across the country with the ultimate, fully-equipped gaming truck.

Taco Bell FUOGG Tour

The Taco Bell tour is letting Canadians save their cash for tacos. FUOGG is Taco Bell's contest for Canadians who want win the absolute ultimate gaming gear.

The grand prize? Model 0001 Emperor 1510 - the first ever Emperor 1510 in the WORLD - and a ton of other extreme gaming gear (total prize value worth over $10,000!). More than 300 prizes will also be won nationally - visit www.tacobell.ca for more details.

The FUOGG truck is making stops at Taco Bell locations across the country in the Late Night Gaming Tour.

Fans who stop by will be able to try out the gear, win swag and snack on Taco Bell favourites...all while waiting in line to test drive the big prize: the first ever (model 0001!) Emperor 1510.

Visit Tacobell.ca to find out when the Taco Bell FUOGG truck is making a stop in your city. Canadians can also follow the Truck on Twitter and Facebook.

How to Enter

Canadians who visit Taco Bell and buy a combo or a Big Bell Box meal will receive FUOGG pins - simply enter your pin online for your chance to win! Visit Tacobell.ca for more details.

FUOGG Prizes

Grand Prize

The first ever, custom, limited-edition Emperor 1510 - the most redonkulous gaming experience - plus one of each prize item (retail value approximately $14,000)

National Prizes to be won on Tacobell.ca

- Nokia N95 8GB phones + games (retail value $740.00) - the craziest gaming phones (not even on the market yet!)

- Headplay Person Cinema System (retail value $500.00) - simulates watching a 52" television!

- Razer DeathAdder Gaming Mouse (retail value $79.99), Lycosa Mirror Limited Edition Gaming Keyboard (retail value $99.99) and Carcharias Gaming Headphones (retail value $99.99) - for gamers, by gamers...bring computer gaming to a whole new level

- Gunnar Optik eSPORT Collection Glasses ($99.00) - lets you play longer...and better

- Limited Edition AMP Energy Pro Team (N49) Gaming Jerseys

- ...and Taco Bell Fuel to keep you going!

Taco Bell Heats Things Up

If you think you can handle it...try Taco Bell's new Volcano menu. Available in Volcano Crunchwrap, Volcano Double Beef Burrito or Volcano taco, the items feature spicy Inferno(TM) sauce that will test even the most extreme spice-addict. For those with a milder 'tude, try Canada's favourite: Fries Supreme - freshly prepared French fries covered with seasoned ground beef, warm nacho cheese sauce, diced ripe tomatoes, chives, and cool sour cream.

Better yet, Taco Bell is committed to giving customers more bang for their buck. The permanent Why Pay More value menu offers items starting at 99 cents - it's all about spending less and getting more.

About Taco Bell

Taco Bell is the largest Mexican inspired quick service restaurant in Canada. Started in 1981 with one restaurant in Ontario, it has grown to have 198 restaurants across Canada. Taco Bell, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE:YUM). Taco Bell continues to grow and has partnered with KFC(R) to develop multi-brands that bring two great tastes under one roof.

To view the photos associated with this press release, please visit the following links:




Contact Information

  • For more information, or to arrange an interview,
    please contact: Strategic Objectives
    David Weinstein
    (866) 366-7733
    Strategic Objectives
    Meghan Rose
    (866) 366-7733
    Strategic Objectives
    Deb Quinn
    (866) 366-7733


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