SOURCE: Taco John's

Taco John's

September 21, 2015 12:04 ET

Taco John's Is Ahead of Breakfast Curve in QSR Segment

The Beloved Mexican Food Franchise Wins Praise for Expanding Breakfast Menu

CHEYENNE, WY--(Marketwired - Sep 21, 2015) - Taco John's, the fast-growing Mexican food franchise, received praise for their trailblazing breakfast menu in QSR Web, an online publication that analyzes the newsworthy items and trends of the quick-serve restaurant industry.

Taco John's cult-like following of customers who love its high-quality Mexican food has been growing since opening its doors in 1969. As the franchise continues to expand across the country, it is also expanding its menu to include options for customers who want a great-tasting Taco John's-style breakfast.

In the article, entitled "Sugar and Spice, and Everything Breakfast," QSR Web singled out a number of Taco John's Mexican food franchise's new breakfast items, including their beloved Mexican Donut Bites and their bold partnership with Boyer's Coffee.

"Some concepts leveraged the popularity of breakfast with another menu trend -- spicy flavor profiles," the article said. "Taco John's, for example, added a spicy chorizo breakfast burrito."

Americans are hungry for fast, high-quality, affordable Mexican food

The success of Taco John's Mexican food franchise's innovative breakfast options is emblematic of the industry at large. The Mexican QSR category is outpacing the rest of the fast food industry, according to The NPD Group in an article in Forbes entitled "How the Fast Casual Segment is Gaining Market Share in the Restaurant Industry." While traffic to QSRs overall grew just 1% in 2014, traffic to Mexican QSRs grew 6%. Total spending for the fast food industry grew 3% in 2014, while spending at Mexican QSRs grew 10%. The market is working in favor of Mexican QSR restaurant owners, and the market is wide open!

Against the only national competitor in the field, Taco John's has proven it can more than hold its own. Sophisticated restaurant investors know that the biggest economic benefit of any food segment is in the top two players, and Taco John's plans to become the second national name brand in Mexican QSR.

A concept that's growing around the country

The 46-year-old brand has more than 380 locations throughout the United States, and is growing at a rapid clip. The franchise recently announced the signing of 25 new locations in strongholds of the Midwest and Upper Mountain states, as well as new markets in Indiana, Virginia, and New York.

"Our numbers and the growing popularity of Mexican food points to a huge opportunity for franchisees, particularly multi-unit franchisees who are looking to expand into a new category," said Jeff Linville, CEO of Taco John's. "Millennials and Gen Xers want food that is authentic, uses real ingredients, and has bold, spicy flavors. We are poised for dramatic growth, and Taco John's will become the fastest-growing Mexican quick-serve brand in America."

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Contact Information

  • Contact
    Van Ingram
    Vice President for Franchise Development
    Taco John's International Inc.