SOURCE: TACODA

August 14, 2007 09:20 ET

TACODA Adds More Than 10 Million Monthly Unique Visitors to Its Audience Networks™

New Partners Include: A&E Network Sites, Lexico Publishing, Healthline Networks, and Philly.com

NEW YORK, NY--(Marketwire - August 14, 2007) - TACODA®, the world's largest behaviorally targeted online advertising network, today announced that scores of sites from such major media companies as A&E, Lexico Publishing and Philly.com have joined TACODA Audience Networks. Also joining is Healthline, the leading provider of intelligent health information services. Among the individual destinations represented are A&E's www.AETV.com, www.HistoryChannel.com and www.Biography.com as well as www.Dictionary.com; www.philly.com; and www.healthline.com. These additional sites provide more than 10 million unique visitors to TACODA Audience Networks™.

"Effective behavioral targeting is all about scale and seeing user behaviors repeatedly in order to assure advertisers are getting who they are paying for. We are very pleased to have this wealth of new sites in our network. The quality and variety of their content means lots of unduplicated reach," says Larry Allen, TACODA's Senior Vice President of Business Development. "Unlike search-based BT, we are able to see behaviors over a period of time to assure that once assigned to an advertiser-driven audience segment our users are the most qualified and produce the best results for clients."

A&E Television Networks (AETN) (http://www.aetv.com), a joint venture of The Hearst Corporation, ABC, Inc. and NBC Universal, is an award-winning, international media company offering consumers a diverse communications environment ranging from television programming, to home videos/DVDs and music CDs, to Web sites, as well as supporting nationwide educational initiatives. AETN is comprised of A&E Network®, The History Channel®, History International™, The Biography Channel®, The History Channel en español™, Military History Channel™, Crime & Investigation Network™, A&E HD™, AETN International, and AETN Consumer Products.

Philly.com (http://www.philly.com) is the online home of The Philadelphia Inquirer, Daily News and is Philadelphia's #1 local media website.

Dictionary.com (http://www.dictionary.com) Dictionary.com is a multi-source dictionary search service produced by Lexico Publishing Group, LLC, a leading provider of language reference products and services on the Internet.

Healthline Networks (http://www.healthline.com) offers an innovative approach to meeting the needs of today's health information seeker. The company's unique consumer healthcare taxonomy, the largest of its kind, powers a suite of intelligent health search, navigation and content services. Combining advanced search technology with deep medical expertise, Healthline and its business partners -- a network of trusted destination sites that include publishers, portals, search engines, employers and health plans -- help consumers navigate the complex world of healthcare information, empowering them to make more confident, informed decisions.

TACODA®, Inc. (www.tacoda.com) is the world's largest and most advanced behavioral targeting advertising network. Since 2001, TACODA has provided a comprehensive range of behavioral targeting solutions to thousands of Web publishers and brand marketers. Its patent pending technologies power TACODA Audience Networks™ which enable brand advertisers to target relevant messages to specific audience segments. TACODA Audience Networks™ has more than 4,000 affiliated sites reaching over 120 million monthly unique users. Major US media partners include Dow Jones, The New York Times Company, NBC Universal, Hoovers, HGTV.com, FoodNetwork.com, Cars.com and USAToday.com. TACODA has entered into a definitive agreement to be acquired by AOL and, after the close, will operate as a wholly owned subsidiary of AOL.

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