SOURCE: TACODA

August 28, 2007 10:19 ET

TACODA Audience of Automobile-Buyers Soars to Over 12 Million Monthly Unique Visitors

Creating the Best Opportunity for Reaching In-Market Auto Buyers

NEW YORK--(Marketwire - August 28, 2007) - Today, TACODA®, the world's largest behaviorally targeted online advertising network, announced that it has more than doubled its in-market auto buyer audience to more than 12 million monthly unique visitors from just 5.2 million per month when it launched its auto vertical in April just 5 months ago.

TACODA tracks unique visitors each month who engage in researching new cars on auto sites in its network such as KBB.com (Kelley Blue Book), Cars.com, CarDomain, and TheAutoChannel and then serves them behaviorally targeted ads either on those sites or on other non-auto sites in its network of more than 4,000 sites.

"For auto brand advertisers, reaching potential buyers at this kind of scale delivers higher efficiency and helps move buyers toward the retail showroom," says Matt Arkin, TACODA's Senior Vice President of Sales. "The vast majority of people go to the Internet as the first step in their auto-buying experience. This is a critical time for auto makers to deliver their brand messages to build awareness, consideration and promote brand loyalty. We can do that without having to compete with contextual pages cluttered with lots of other auto ads."

According to a 2006 Online Media study by J.D. Power and Associates: "Targeting new-vehicle buyers at travel, special interest and finance Web sites is considerably more effective for upper-funnel brand marketing than placing advertising on most automotive shopping sites."

Although the +12 million audience figure is an internal TACODA measured visitor count, it compares favorably to comScore's July 2007 data that shows eBay Motors reaching 15,621,000 unique visitors each month and AutoTrader.com reaching 6,990,000 visitors. Even at launch in April, TACODA was reaching more in-market car buyers than YAHOO! Autos, MSN Autos or AOL Autos.

TACODA®, Inc. (www.tacoda.com) is the world's largest and most advanced behavioral targeting advertising network. Since 2001, TACODA has provided a comprehensive range of behavioral targeting solutions to thousands of Web publishers and brand marketers. Its patent pending technologies power TACODA Audience Networks™ which enable brand advertisers to target relevant messages to specific audience segments. TACODA Audience Networks™ has more than 4,000 affiliated sites reaching over 120 million monthly unique users. Major US media partners include Dow Jones, The New York Times Company, NBC Universal, Hoovers, HGTV.com, FoodNetwork.com, Cars.com and USAToday.com. TACODA has entered into a definitive agreement to be acquired by AOL and, after the close, will operate as a wholly owned subsidiary of AOL.

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