SOURCE: TACODA

May 23, 2006 09:49 ET

TACODA® Adds Klipmart to Behaviorally-Targeted Video Advertising Offering as Preferred In-Page Provider

NEW YORK, NY -- (MARKET WIRE) -- May 23, 2006 -- TACODA®, the world's largest behaviorally-targeted online advertising network, today named Klipmart Corporation, the nation's pioneer and largest provider of online video solutions, as preferred provider of in-page video across the TACODA Audience Networks™ of 3000+ sites.

Klipmart will become TACODA's flagship provider for in-page video. Through this partnership, Klipmart will provide TACODA with high quality, reliable in-page video ads allowing TACODA to meet client rich media serving and creative needs more effectively. In addition, TACODA and Klipmart will work on integrating TACODA behavioral insights into Klipmart solutions to extend the value of the relationship for advertisers.

"Video delivers greater brand impact and commands higher prices. This will translate into greater value for our publishers," says Larry Allen, Senior Vice President for Marketing and Business Development at TACODA. "With Klipmart as our partner we now offer the very finest in-page video solutions in the industry."

"TACODA is again asserting its leadership by being the first to offer behaviorally targeted online video. This will result in higher response rates to ads because of their relevancy to users and the monetization of under appreciated inventory," says Klipmart CEO, Chris Young.

Klipmart (www.klipmart.com) is the largest provider of online streaming video services to the advertising community offering a turn-key solution to create, deliver, and manage online video advertising. Since the company was founded in 1999, it has delivered billions of streaming video impressions on behalf of hundreds of leading marketers worldwide, including General Motors, Charles Schwab, Warner Bros., 20th Century Fox, IBM, and HBO. Klipmart video is accepted by leading publishers and networks, including AOL, Yahoo!, and MSN and is the exclusive online video solution for a number of ad agencies.

Klipmart video is available in any ad format, including standard, expandable, pre-roll, exclusive Full Screen Experience™ and The Big Picture™. Klipmart's video product suite, proprietary streaming network, use of multiple video codecs, including Java, Flash MX, Windows Media and Quicktime, and Six Sigma quality assurance program ensure the highest quality video serving and service for its customers.

New York-based TACODA® (www.tacoda.com) is the worlds' largest provider of behaviorally-targeted online advertising services. Through TACODA Audience Networks™, brand advertisers can reach their target audiences on premium sites at substantial scale, and do it simply and cost-effectively while generating powerful, actionable audience insights. By delivering relevant messages TACODA simplifies behaviorally-targeted campaigns for brand advertisers. Virtually every top 100 online advertiser has run campaigns on TACODA-enabled websites.

TACODA, AUDIENCE NETWORKS and AUDIENCE MANAGEMENT SERVICES are trademarks of TACODA, Inc

Contact Information

  • Contact:
    George H. Simpson
    Communications
    m: 203.521.0352
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