SOURCE: Taffy Entertainment

December 18, 2006 13:58 ET

Taffy Entertainment Grants DVD Rights for Emmy-Nominated Kids Series "ToddWorld" to Genius Products

Award-Winning Animated Program to Hit Retail Shelves This Spring 2007

LOS ANGELES, CA -- (MARKET WIRE) -- December 18, 2006 --Taffy Entertainment announced today it has licensed the home video rights of its award-winning, Emmy® nominated children's series, "ToddWorld," to Genius Products, LLC. Episodes of the series on DVD will be available in retail stores beginning this spring 2007.

"ToddWorld" is a half-hour animated series that explores common themes and the social challenges of a young child's life with color, humor and quirky charm. Based on the best-selling books of Todd Parr, the show brings the same intelligence, offbeat sensibility and visual punch to television. Without preaching, the series offers a mixture of moral, emotional and skills-based messaging, always presented in a playful and whimsical manner. As a proven, critically acclaimed creative property, the series also includes a great emotional and intellectual foundation with a large fan base.

"Genius Products' reputation for providing important and meaningful kids programming will be well-served with the addition of 'ToddWorld,'" said Cynthia Money, President, Worldwide Consumer Products for Taffy Entertainment. "Kids and parents will enjoy Todd Parr's message of tolerance, acceptance, self esteem and friendship."

"There is an incredible amount of warmth and charm in 'ToddWorld,'" said Christine Martinez, Genius Products' Executive Vice President. "The engaging stories, vibrant colors and quirky characters make for a truly wonderful viewing experience. 'ToddWorld' is yet another quality program we're proudly adding to our expanding family portfolio."

"ToddWorld," an international co-production, is produced by North America's most prolific independent animation studio, Mike Young Productions, along with Discovery Kids, India's Dataquest and Ireland's post production house, Telegael. The television series was created by Todd Parr, in collaboration with writer Gerry Renert, president of SupperTime Entertainment. In the US, the program airs on the "Ready Set Learn!" programming block on TLC and Discovery Kids.

About Taffy Entertainment

Taffy Entertainment ( is a leading worldwide distribution, brand management and entertainment company representing brands from some of the largest animation producers across the globe. This includes the prolific Mike Young Productions; MoonScoop Productions, the top producer of animation in Europe; and select properties from third parties. Taffy's library for distribution and/or consumer products includes the Emmy Award-winning "Jakers! The Adventures of Piggley Winks," "ToddWorld," "Pet Alien," "Titeuf" (TooTuff), "Growing Up Creepie," "Mix Master," "Fantastic Four," "Code Lyoko" and "Casper," among many others. With offices in Paris, Los Angeles, London and Shanghai, the company has fully-integrated production, distribution, licensing, merchandising and marketing facilities. It also has a library that includes over 3,000 half hours of animation, encompassing some of the most recognizable worldwide brands and best-loved animated creations in the global television market. The company also distributes to leading broadcasters in 160 countries around the world.

About Genius Products

Genius Products, Inc. (OTCBB: GNPI), along with The Weinstein Company, jointly own Genius Products, LLC, a leading independent home-entertainment distribution company that produces, licenses, and distributes a valuable library of motion pictures, television programming, family, lifestyle and trend entertainment on DVD and other emerging platforms through its expansive network of retailers throughout the U.S. Genius handles the distribution, marketing and sales for such brands as Asia Extreme™, Baby Genius®, Dragon Dynasty™, Dimension Films, ESPN®, IFC®, NBC News®, Sundance Channel Home Entertainment®, Wellspring™ and The Weinstein Company®. Genius Products, Inc. is the managing member of Genius Products, LLC, in which is holds a 30% equity interest.

Contact Information

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    Marc Grossmann
    Taffy Entertainment
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