LONDON, ENGLAND--(Marketwired - May 21, 2014) - Taggalo, the proof-of-display and audience solution for the digital out-of-home advertising market, was selected to speak at the DailyDOOH Media Summit in London on Tuesday, May 13th. Selected as one of only seven emerging technologies to be featured at the summit, Taggalo showed for the first time, its unique sensor technology for the Digital-out-of-home market.
"Digital outdoor advertising is one of the most exciting and fastest growing areas of today's media. New digital technologies enable higher customer engagement and niche interactions," said Luca Nestola, CEO, Taggalo. "We will be launching in June 2014 with a very new and exciting technology for the advertising industry. We've already seen a lot of interest in our solution and we are looking forward to bringing it to the market."
The DailyDOOH Media Summit, brought together luminaries from the advertising market to discuss the seismic shift taking place in the digital outdoor industry. Discussing the introduction of digital technology to the Out-of-home (OOH) advertising market were Lord Sugar, Tim Bleakley, CEO of Ocean Outdoor, Dirk Huelsermann, head of VUKUNET among others and six startups including Taggalo. (Tuesday, 13th May in BAFTA, Piccadilly, London.)
Taggalo delivers a Proof-of-Display with Proof-of-Audience solution, which includes low-cost digital-out-of-home advertising analytics. The company is based in Milan, Italy and will launch June 2014.