SOURCE: TagMan

TagMan

July 18, 2011 08:00 ET

TagMan Accelerates the Global Battle Against Slow Loading Websites

Newest TagMan Platform Features Industry's First Smart Tag Loading to Optimize Website Performance and Increase Conversions

NEW YORK, NY--(Marketwire - Jul 18, 2011) - TagMan (www.tagman.com), the global leader in tag management, announced today the immediate availability of TagMan 3 with new Smart Tag Loading capabilities to dramatically improve website performance.

TagMan's new Smart Tag Loading is the first of its kind to address tag storage and loading issues that often cause slower loading web pages, providing substantially accelerated website performance.

The new Smart Tag Loading features are particularly important for ecommerce, where every second counts. Research by Aberdeen Group shows that even a one second delay can cost millions in lost revenue.1

Recognizing this, online retailers have been actively seeking new ways to accelerate site performance, but until now have been unable to appropriately address issues with third party tags.

"We chose TagMan as our global tag management provider because site performance and flexibility really matter to us," noted William Beckler, Marketing Analytics Manager for Travelocity. "The tag acceleration promise is certainly compelling and we look forwarded to seeing how we can leverage these new techniques, along with the other new TagMan 3 features, across our global properties."

The issues with slow site performance are highlighted in the results of a recent survey conducted by TagMan,2 which shows that 81% of respondents are concerned about page load times...

This is an excerpt of the full press release, which can be viewed at http://bit.ly/pPVYZ2.

(1) Source: Aberdeen Group, The Performance of Web Applications, November 2008
(2) Source: TagMan Ecommerce Page Load Speed Survey, June 2011

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