May 14, 2013 09:37 ET

TagMan Celebrates 21st Consecutive Quarter of Growth as New & Existing Customers Benefit from Enhanced Tag Management & Real-time Marketing Data Platform

Marketers expand use of TagMan beyond core Tag Management to include marketing attribution, data activation and syndication to optimize marketing performance.

LONDON, UNITED KINGDOM--(Marketwired - May 14, 2013) - TagMan, the most used, most advanced and most proven Tag Management and Marketing Data Platform, today announced its twenty first consecutive quarter of growth and early adoption of its real-time marketing data platform launched earlier in the quarter.

TagMan also announced several major additions to its global portfolio of clients with new accounts across Retail, Travel & Hospitality and Financial services. TagMan's customer roster now includes several major brands including Wyndham Hotels, Cole Haan, Fanatics, Seatwave, TireBuyer, Stride Rite, Lands' End, Hayes and Jarvis, Sovereign, Travix and several others.

In addition to new client wins, TagMan welcomes Gary Deutsch to the role of Chief Financial Officer. Gary brings proven leadership to the TagMan team. TagMan looks forward to leveraging Gary's more than 15 years of finance and high-growth technology experience to help lead corporate, strategic and operational finance as the company scales through global growth.

Many of TagMan's new and existing customers have begun to realize that by gaining a clear and independent view of their entire consumer journey they can drive agile marketing and effective real-time eCommerce strategies through their tag management system. Many of those clients also chose TagMan over less advanced pure-play tag management vendors due to LEAP MDP'S unique ability to produce clean marketing data that they can visualize, analyse and also share with their other marketing vendor applications for real-time marketing optimization.

"Big data is only valuable if used and executed in the right way. By implementing TagMan's solution, we were able to react and employ an efficient and effective test and learn process which enabled us to use our customers' conversion data to sew a thread through the non-linear customer journey." Chris Allison, Online Sales Manager, ANZ.

Additional company momentum includes:

  • The launch of the Industry's first tag enabled Marketing Data Platform (MDP.)
  • Continued US and European Market Penetration with new hires and customer wins in the USA, UK, France and Germany.
  • STREAM partner program membership swells by over 200%, attracting the best marketing and analytical agencies to share and integrate quality, actionable Marketing Data.
  • TagMan Customer Support continues to be cited as the industry's best by customers.
  • Continued thought-leadership with the 'Big Data Trends' brief released with eConsultancy.

Wolf Allisat, Chief Revenue Officer for TagMan, says: "It makes us proud and validates our product roadmap to see so many of our clients talking advantage of insights they have gained from our LEAP Marketing Data Platform. LEAP MDP was designed to give marketers the tools to unlock, visualise and activate their marketing experience data to help them drive quantifiable business results.

"Now many of our clients are activating and sharing data to help them improve everything from campaign optimisation, targeting and personalisation to website performance. Marketers can now track their customers' entire marketing experience on any device across all channels and analyse the success of campaigns beyond the last clicked ad."

About TagMan:

TagMan is the most used, most advanced and most proven Tag Management and Marketing Data Platform. As the Global Leader in Enterprise Tag Management, companies use TagMan to master the complexities of ePrivacy, ecommerce, web analytics, marketing data and ePrivacy. With TagMan, clients can efficiently manage and unify tag based technologies to produce one independent stream of clean marketing data from all channels. More than 250 enterprise websites across all major industries including Travel & Hospitality, Retail, CPG, Consumer Electronics, Financial Services, Pharmaceutical, and Telecom make TagMan the go-to partner for dramatically increasing marketing ROI through effective marketing execution and a clear view of the entire consumer journey. Clients include Vodafone, John Lewis, Virgin Atlantic, Debenhams and lastminute.com. Find out more at www.tagman.com.

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