SOURCE: StrongMail Systems

June 16, 2008 08:00 ET

TaguchiMail Implements StrongMail as Technology Platform for Delivering Email Services

Australia-Based Provider of Optimized Broadcast Email Service Expands Offering and Improves Reliability and Scalability by Standardizing on StrongMail's Email Delivery and Management Platform

REDWOOD CITY, CA--(Marketwire - June 16, 2008) - StrongMail Systems, Inc., the leading provider of on-premise solutions for marketing and transactional email, today announced that TaguchiMail, an industry leading provider of optimized broadcast email technology, has standardized its email service offerings on StrongMail's email delivery and management platform. By implementing StrongMail, TaguchiMail has gained a reliable and scalable foundation for serving its growing customer base.

Based in Melbourne, Australia, TaguchiMail has developed proprietary technology for dynamically optimizing email marketing campaigns in real-time. Using sophisticated algorithms and tight integration with web analytics data, TaguchiMail enables its clients to continually improve the effectiveness of their email campaigns throughout the broadcast cycle, leading to a significant increase in open, click-through and conversion rates.

By standardizing on StrongMail, TaguchiMail is now able to enhance its broadcast email optimization services with reliable email delivery, comprehensive reporting and advanced email management functionality. The integration of TaguchiMail's optimization technology with StrongMail has also enabled TaguchiMail to offer its clients a complete email marketing solution, from email delivery and management to its unique email optimization services, all via an intuitive user interface. Additionally, StrongMail's proven email platform provides TaguchiMail with the scalability required to accommodate strong growth and advanced fail-over protection to help ensure uninterrupted client service.

"We were impressed with the performance, technology and rich feature-set that the StrongMail platform provides, which made it an excellent fit for our growing business," said Ben Dyer, CTO of TaguchiMail. "Integration with StrongMail was easy and straightforward, and the combination of StrongMail's email platform plus TaguchiMail's optimization technology enables us to offer a comprehensive and powerful solution for marketers."

"With the ability to automatically fine-tune campaigns based on real-time response data, TaguchiMail offers an invaluable service to email marketers, and we're proud to provide the platform for getting those email delivered," said Bill Wagner, executive vice president of business operations at StrongMail Systems. "StrongMail's flexible in-house platform and advanced features makes it an attractive foundation for businesses like TaguchiMail that provide complementary email marketing technology and services."

About TaguchiMail

Based in Melbourne, Australia, TaguchiMail is an industry-leading provider of optimised broadcast email. TaguchiMail has developed an advanced email marketing platform to significantly increase the impact and effectiveness of broadcast emails by split-testing the content in real-time, thereby increasing opening rates, click-thru rates and conversion to sales. TaguchiMail is a "black box" application that is designed to fit between existing email databases and broadcast servers. Beta testing in Australia has increased effectiveness and performance metrics of standard campaign offers by over 70%. More information about TaguchiMail can be found at www.taguchimail.com.

About StrongMail Systems, Inc.

StrongMail Systems provides businesses with commercial-grade, on-premise solutions for marketing and transactional email. StrongMail integrates its proven email delivery, tracking and campaign management software on high-performance servers that are optimized for maximum deliverability. In addition to providing superior control, security and integration capabilities, StrongMail's in-house approach offers companies a more powerful and cost-effective alternative to homegrown or outsourced solutions. Hundreds of companies worldwide rely on StrongMail's solutions to power their mission-critical customer communications. A Silicon Valley company, StrongMail is headquartered in Redwood City, CA, and is funded by Sequoia Capital, Evercore Partners, Globespan Capital Partners and DAG Ventures. To learn more about StrongMail Systems, visit www.strongmail.com.