September 16, 2010 12:38 ET Makes It Easier, Faster and Less Costly to Authoritatively Identify Software

Program Changes Make Standardized Software Identification Tags Available to All

PISCATAWAY, NJ--(Marketwire - September 16, 2010) -  The non-profit organization, a program of IEEE-ISTO announces changes that make it easier and less expensive for any organization to create and use software identification tags based on the ISO/IEC 19770-2:2009 standard that will ultimately make software identification a fully automated and significantly more accurate process. Major changes to the program allow for individual memberships, lower corporate membership costs and non-member access to tools, services and documentation.

ISO/IEC 19770:2009 software identification tags provide significant benefits to any organization that creates, publishes, tracks, manages or purchases software. provides the required tools, documentation and services to make software identification tags even more effective by providing standardization of terminology, certification requirements, registration and certification services and digital signing of publisher developed and distributed software identification tags. also manages working groups that bring all members of the software ecosystem together to solve the intractable problems of software identification that have become the norm in the software market today. With the newly announced program changes, all this will be done at a lower cost and the tools, documentation and services will be available to organizations that are not members of

"Software asset managers want to know what they need to measure when it comes to staying compliant with software licensing agreements," said Amy Konary, Program Director, Software Pricing, Licensing and Delivery at IDC. "They also want better license manageability, as opposed to more audits or proprietary tools. ISO/IEC standards address these concerns -- in particular the ISO/IEC 19770-2:2009 standard that specifies the requirements for software identification tags -- could provide a solution to the problem of inaccurate, incomplete and inconsistent software identification." Konary added, "One impediment to the adoption of the 19770-2 standard is that the technology industry has a poor track record of coming together to agree on standards., a non-profit, member-driven organization, has been formed to provide a forum for resources about software tags among key interested parties, and if it gets enough publisher support, could be an influential force in bringing these constituents together."

Recognizing that a key aspect of standards adoption is Market pressure, is helping to educate the IT community about the benefits of software tagging. "IT organizations should require software publishers to include certified software identification tags as part of the purchase process or eliminate external audits from software license agreements in lieu of definitive software identification. It's the only fair compromise now that ISO/IEC 19770-2:2009 has been unanimously approved internationally and published," said Howard Hastings, board chairman of "Further, while software publishers play catch-up with the standard, IT organizations should be proactively creating and deploying software tags as part of their desktop management procedures." Many are already realizing measureable ROI by adopting these practices and can help. "The new program structure makes it easy for any individual or organization to get involved in this important community effort and solve one of the most difficult issues that requires full industry support in order to succeed."

About is the certification authority for software identification tags based on the ISO/IEC 19770-2:2009 standard. Formed as a non-profit organization under IEEE-ISTO, provides a shared library of software tools, technical knowledge and communications forums that decrease the costs of creating, managing and using software identification tags.'s certification process ensures tags fully conform to the specification; provide a minimum specified level of information while also ensuring that all terms used in the tag are standardized. Certified software identification tags are digitally signed and time-stamped using a certificate issued by VeriSign -- ensuring the accuracy of tag data that any third party can validate. Certified software identification tags enable accurate software identification which reduces software asset management cost and complexity for all SAM eco-system members.

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