SOURCE: Brunner

Brunner

September 22, 2011 12:06 ET

TailgateChamp, an App for the Ultimate Football Fan

Brunner Creates the First Social Game for College and Pro Sports Tailgaters

PITTSBURGH, PA--(Marketwire - Sep 22, 2011) - Independent, full-service advertising agency, Brunner, today announced it has launched TailgateChamp, a mobile app for tailgaters that turns all the shenanigans of tailgating into a social game, enabling participants to share game-day experiences from the frozen parking lot at Heinz Field to the warmth of a recliner in Arizona.

The app, which is available for free download on iPhones via Apple's App Store, is the first social game for college and pro football tailgaters that allows users to be competitive before the game. To get in on the action, tailgaters simply register their tailgate, complete challenges and earn points that are shared across social media communities to showcase the glory of their tailgate to other fans.

"Fans love to show their support for their favorite team," said Scott Morgan, president of Brunner. "TailgateChamp simply allows fans to take their passion and pride in their tailgates a step further."

Tailgating is a sub-culture that, in some cases, transcends the game itself by creating a memorable experience that brings communities together in support of their hometown team. And now, the tailgate itself has become a game.

"Nearly every aspect of culture is being gamified," said Shaun Quigley, vice president, digital practice director. "We wanted to create something specific for the tailgater, and tap into the local, social and camera features of the phone. We're providing the fans with the ability to get in on the game before kickoff, through a first-of-its-kind experience."

TailgateChamp was created by Brunner's innovation hub, BHiveLab, a think tank collaboration of brands, digital strategists, creative, and technology experts dedicated to producing marketing solutions to engage on-the-go consumers. For more information, visit http://www.TailgateChamp.com.

About Brunner
Brunner is a $220 million independent advertising agency with 200-plus employees in offices in Pittsburgh, Atlanta, and Washington, D.C. The agency provides a broad range of services, including brand strategy, research and planning, advertising, digital, one-to-one, public relations, social media, mobile marketing, and Shopper Marketing, to clients such as Bob Evans Restaurants and Food Products, the Cub Cadet brand of outdoor power equipment, CONSOL Energy, Eaton Vehicle Group, Food Lion, multiple GlaxoSmithKline brands, GNC, Heinz, Huffy, Philips Healthcare, PPG Industries, and Wise Foods. In addition to being ranked among the Top 75 U.S. ad agencies, Brunner is recognized as one of the Top 50 digital marketing firms in the country.

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