SOURCE: Southern Comfort

Southern Comfort

August 25, 2009 09:15 ET

Tailgating Made Easier by the Simplicity of Southern Comfort Ready-To-Serve Cocktails

Your Tailgating, Entertaining Tip Could Mean a $100 Gift Card

LOUISVILLE, KY--(Marketwire - August 25, 2009) - It's football season and that means the food, drinks and fun of a tailgating party. Preparation for tailgating can be a lot of work, so why not make it easier with the new Southern Comfort Ready-To-Serve Hurricane and Sweet Tea Cocktails. The delicious pre-mix drinks are simple and delicious and allow the host to focus on putting together a great experience for friends with their own personal touch of the event.

Whether it's tailgating or entertaining in general, everyone has their own way of doing things to make the planning and event easier. People can now share those entertaining tips with others to make the experience easier from beginning to end. That tip could win you a $100 gift card.

Tailgating Tips from Tim Laird, America's C.E.O. (Chief Entertaining Officer)

1. Get organized; make a list of all your needs and a timeline

2. Easy-to-serve and easy-to-grab are good rules to live by for your food and drinks

3. Create a chili bar with bowls of beans, onions, cheeses, hot peppers, spaghetti, hot sauces, sausage, turkey cubes and cooked meat

4. Have a self-serve beverage bar with water, juices, lemonade, sodas, punches and pre-mixed cocktails

5. Always stock ice

Southern Comfort Ready-To-Serve Cocktails are so simple to enjoy that you just add ice. In that spirit, Contest 321 was launched at for people to share their easy entertaining tips in the Food, Drinks, Music and Wildcard categories. The catch is the tip MUST BE 140 characters of less or a video submission no longer than two minutes.

Fans can vote once a day each week by giving your tip a thumbs up and the tip with the most thumbs up for the week wins a $100 gift card. The contest is now open and runs through October 30. You can only win once with the same tip, but could enter multiple times. No purchase necessary. Must be at least 21. Void in California and where prohibited. See official rules and details at

About Southern Comfort Ready-To-Serve Cocktails

Southern Comfort® Ready-To-Serve Cocktails feature two delicious flavors -- Sweet Tea and Hurricane. Only available in the U.S., they make entertaining your friends easy and fun. Just add ice, pour and enjoy! Please visit us at and For Southern Comfort press information, please visit

Attention Southern Belles and Gentlemen: Please Drink Responsibly.

Liqueur, 15% Alc. by Volume, Southern Comfort Company, Louisville, KY ©2009

Contact Information

  • For more information, contact
    Sean Wachsman
    Email Contact


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