MADD Canada

MADD Canada

August 30, 2007 09:20 ET

"Take care on roads this long weekend"

HSAS and MADD Canada are completing their summer public awareness campaign with a Labour Day weekend message about impaired driving on Saskatchewan roads and waterways

Attention: Health/Medical Editor, Lifestyle Editor, News Editor REGINA, SASKATCHEWAN--(Marketwire - Aug. 30, 2007) - Health Sciences Association of Saskatchewan (HSAS) and Mothers Against Drunk Driving (MADD Canada) spent the summer of 2007 urging Saskatchewan motorists not to drive while impaired by alcohol or drugs. The two organizations are again out in the public, in advance of this Labour Day long weekend, to deliver their message for safe and sober travel on the Province's roads and waterways.

MADD Canada National President Margaret Miller urges for people to drive sober during the Labour Day holiday weekend, traditionally one of the peak crash times through the year. "Have fun this last holiday weekend of the summer, but please drive sober on the roads and waterways, and don't get in a vehicle or a boat with a driver who has been drinking. Whether you're at the camp or cottage, or at a summer-end party, if you are drinking or high on drugs, don't drive."

Commenting on MADD Canada's summer public awareness drive, Mrs. Miller says, "Our partnership with HSAS has been invaluable. We have been able to deliver our message to more Saskatchewan residents, more often this summer. We all firmly believe that it is a message that serves as a life-saving reminder to those relaxing and partying."

"The Health Sciences Association of Saskatchewan was very proud of our combined efforts to urge Saskatchewan residents to not drive while impaired by alcohol or drugs," says Chris Driol, the President of HSAS. "The 2,700 Health Care Professionals who form HSAS care deeply about the lives, health and safety of our families and friends in Saskatchewan. We see far too many times the tragic results of impaired driving and this is a strong, motivating factor for our members to encourage motorists not to drive while under the influence of drugs or alcohol."

"So, as summer winds down, we are again asking motorists to take care on our roads this long weekend," adds Mr. Driol.

The HSAS and MADD Canada awareness campaign included radio PSAs, which in part stated: "The 2700 members of the Health Sciences Association of Saskatchewan have too much experience with the tragedies caused by impaired driving. From EMS personnel who are the first at the crash scene to Respiratory Specialists who keep victims alive when they arrive at the hospital… Physical and Occupational Therapists that help with movement and independence… and Mental Health Professionals, there to help with the psychological fallout from the trauma…."

The PSA concludes with the sobering message: "All too often, HSAS and MADD Canada hear these words: "I never thought it would happen to me." Please: Don't drive impaired."

HSAS is a labour union representing more than 2,700 professional, technical and emergency medical services workers in Saskatchewan's health care system. MADD Canada is the pre-eminent national victims group with a mission to eliminate impaired driving and support the victims of this violent crime.
/For further information: Chris Driol, HSAS President @ 306-955-4560/ IN: HEALTH, SOCIAL, OTHER

Contact Information

  • Louise Knox, Western Office Manager
    Primary Phone: 780-975-2776
    Secondary Phone: 866-900-6233 ext. 222