Farha Foundation

Farha Foundation

April 28, 2011 08:00 ET

Take Part in the 27th Edition of AU COEUR DE LA MODE Presented by Clin d'oeil

Enjoy discounts of up to 80% for only one day

MONTRÉAL, QUÉBEC--(Marketwire - April 28, 2011) - The Farha Foundation, Quebec's leading HIV/AIDS fundraising organization, is pleased to present the 27th edition of AU CŒUR DE LA MODE, Quebec's largest fashion designer charity event. Presented by Clin d'œil, this one-day event will be held on Saturday, April 30 and will offer exceptional discounts of up to 80% on a variety of designer fashions. New this year: fashion fans can receive exclusive fashion tips from Clin d'œil stylists, so you can find the perfect look for your silhouette. This service will require a nominal donation which will go directly to the Farha Foundation.

"AU CŒUR DE LA MODE is a one-of-a-kind event that allows consumers to shop for all of their favourite designer fashions at the same time and under one roof," said Michèle Coulombe of Clin d'œil. "There's nothing more satisfying than knowing that your shopping proceeds are supporting a great cause and going directly to those in need."

Major brands such as Anastasia Lomonova, Anna Scott, Artmetik, Babs Bijoux, barilà, Bod & Christensen, BODYBAG by jude, Carrefour Ivano, ça va de soi, Dalcci, Denim Kings, Dinh Bà Design, Eddynpizzle, Füshia BIJOUX URBAIN, Gloria Gaudette, Guido & Mary, Iris Setlakwe, Ivano Costumes, Judy Design, Julie Bou, Kärv, Lady Dutch, Lauralie, Lollipops Paris, Lucky 7, Luxyria, Melow par Mélissa Bolduc, MICALLA, Moser, Pedro Sport, Priape, Rudsak, Rüfen, Sixty Nine Jeans, Slak, Spanner, TITA G. designs, TXT, Valérie Dumaine and many others will be selling their latest collections at up to 80% off.


What: AU CŒUR DE LA MODE, 27th edition, fashion sale to raise funds to improve the lives of people living with HIV/AIDS

When: Saturday, April 30, 2011 from 9:00 A.M. to 6:00 P.M.

Where: Palais des congrès de Montréal – Place-d'Armes Metro Station

Admission to the event is a minimum donation of $7. For more information or to become a V.I.P. member, please visit www.aucoeur.ca and be the first to shop!


AU CŒUR DE LA MODE is an event that gives Quebecers a chance to raise money to improve the lives of people living with HIV/AIDS, while having an opportunity to buy designer clothing and accessories. The cost of admission is a $7 donation. Part of the proceeds will benefit the Farha Foundation.
See www.aucoeur.ca for more information.


Clin d'œil magazine is the ultimate Quebec resource for fashion and beauty. Clin d'œil provides the hottest updates on fashion and features the most inspirational articles on beauty, jewellery and shopping.


The Farha Foundation is Quebec's leading fundraising organization committed to helping men, women and children living with HIV/AIDS. The events organized by the Farha Foundation also serve to raise public awareness of the AIDS pandemic.

Since 1992, the Farha Foundation has distributed over $8 million to 76 organizations throughout Quebec that provide care and services (housing, medication, food, palliative care, homecare, etc.), as well as AIDS prevention and education programs. An advisory committee determines which organizations the Foundation supports and ensures that the funds are put to the best possible use. To learn more about the Farha Foundation, please visit www.farha.qc.ca.

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