SOURCE: Takedown Entertainment Inc.

Takedown Entertainment Inc.

September 29, 2011 12:58 ET

Takedown Entertainment Appoints Zara Shirwan as VP Marketing & Communications

LONDON--(Marketwire - Sep 29, 2011) - Takedown Entertainment Inc. ( (OTCBB: TKDN), an authority in the business of mixed martial arts, is pleased to announce that Zara Shirwan, formerly of HALO MMA, has been appointed VP Marketing & Communications for subsidiary Takedown Fight Media Inc.

Since founding pioneering UK publicists HALO MMA in 2007 in London, England, Miss Shirwan established the firm as the UK's premier MMA public relations agency. Working exclusively within the mixed martial arts industry, Miss Shirwan represented the UK's leading fight promotions -- BAMMA and Cage Rage UK -- as well as top athletes competing in the UFC, Strikeforce and other organizations. A leader in the promotion of MMA in the UK, she introduced the sport to the mainstream and established UK fighters and companies on an international level. Miss Shirwan negotiated major endorsement deals for athletes and organizations, and played a key role in initiating landmark MMA medical research in the UK. Miss Shirwan has a B.A. (Hons) and Master of Philosophy from Cambridge University.

Miss Shirwan commented, "MMA is recognized as the world's fastest growing sport and this is a pivotal time in the industry's development. Takedown has an innovative business and is perfectly placed to capitalize on the global expansion of mixed martial arts. I'm excited to be working alongside such a talented team."

As VP Marketing & Communications for Takedown Fight Media, Miss Shirwan is responsible for implementing all global marketing, advertising and public relations initiatives.

About Takedown Entertainment Inc.
Headquartered in London, UK with offices in Beverly Hills, California, Takedown Entertainment Inc. is a sports entertainment company with subsidiaries involved in the acquisition, production, distribution and marketing of mixed martial arts (MMA) programming, content and licensed products for North American and International markets.

Safe Harbor Statement under the United States Private Securities Litigation Act of 1995: this release may contain forward-looking statements that are affected by known and unknown risk, uncertainties and other factors which may cause the actual results, performance or achievements of the Company, or industry results, to be materially different from any future results, performance or achievements expressed, implied or anticipated by such forward-looking statements. The Company does not intend to update this information and disclaims any legal liability to the contrary.

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