SOURCE: Takedown Entertainment Inc.

Takedown Entertainment Inc.

February 22, 2012 10:45 ET

Takedown Entertainment Corporate Update for February 2012

LONDON--(Marketwire - Feb 22, 2012) - Takedown Entertainment Inc. ( (OTCBB: TKDN) is pleased to provide an update on business operations, significant achievements, and strategic objectives for 2012.

The Business of Takedown
The principal business of Takedown is to deliver the best classic and live MMA fights from around the world to a global audience of fight fans. Takedown identified a tremendous opportunity to acquire media rights to fight archives and future fights, along with live event ad inventory, from the world's leading MMA fight promotions, and generate revenue via ad sales and distribution. Takedown streamlines the production, distribution, sales and marketing process for MMA fight promoters and content producers, and provides a single cost-effective source of programming for broadcasters and digital media platforms. Takedown is fast becoming the world's largest aggregator and distributor of Mixed Martial Arts content.

Takedown 2011: Establishing A Solid Foundation
Takedown established three primary goals at the beginning of 2011: 1) build a powerful international team of advisors and management, 2) develop relationships with the world's best MMA fight promoters, and 3) determine optimal production and distribution strategies; Takedown was successful in achieving each of these goals.

Takedown was joined by experienced personnel including MMA legends Matt Lindland and Matt Hume, renowned fight doctors Dr. Allan Fields and Dr. Diego Allende, and key management including MMA agent Ken Pavia, UK MMA publicist Zara Shirwan, and MMA fighter Bill Mahood. These individuals facilitated the signing of over 50 Letters of Intent to acquire rights from the world's leading MMA fight promotions with 50 more in development. Takedown also developed relationships with production suppliers, International broadcasters and digital media distributors, who assisted in the planning and execution of a television pilot and the final production and distribution strategy.

Takedown finished the year conducting due diligence, developing products, and pursuing financing, all while going through a quiet period publicly. The time-consuming process of due diligence with each of the 50+ MMA fight promotions included archived fight content review, 2012 fight schedule organization, and rights & clearances research. Product development strategies reached late stages, as did supplier and distributor negotiations, and the securing of a $500,000 line of credit to support operations.

Takedown 2012: More Fights, More Fans, More Revenue
Takedown has established five main objectives for 2012 and it promises to be an exciting year:

1) Develop further relationships with MMA fight promoters and sign final rights agreements
2) Expand the management team with experts in production, distribution and sports entertainment
3) Secure International broadcast, pay-per-view and digital media distribution agreements
4) Launch a complete portfolio of revenue generating programming and products
5) Market the Takedown brand to a global audience of MMA fight fans

While Mixed Martial Arts is recognized as the fastest growing sport on the planet, it is still very young. Takedown is well positioned to take advantage of a fragmented global market of MMA fight promotions, dominate the space through media rights consolidation, and ultimately bring fans "The Best MMA Fights from Around the World!"

About Takedown Entertainment Inc.
Headquartered in London, UK with offices in Beverly Hills, CA, Takedown Entertainment Inc. is a sports entertainment company that acquires, produces, distributes and markets Mixed Martial Arts (MMA) programming and products for television and digital media in North American and International markets.

Safe Harbor Statement under the United States Private Securities Litigation Act of 1995 : This release may contain forward-looking statements that are affected by known and unknown risk, uncertainties and other factors which may cause the actual results, performance or achievements of the Company, or industry results, to be materially different from any future results, performance or achievements expressed, implied or anticipated by such forward-looking statements. The Company does not intend to update this information and disclaims any legal liability to the contrary.

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