SOURCE: Takedown Entertainment Inc.

Takedown Entertainment Inc.

May 26, 2011 12:26 ET

Takedown Entertainment Provides Corporate Update

LOS ANGELES, CA--(Marketwire - May 26, 2011) - Takedown Entertainment Inc. ( (OTCBB: TKDN), an authority in the business of mixed martial arts (MMA), is pleased to provide its shareholders with this corporate update.

Takedown has drawn down the final balance of the one million dollars ($1,000,000) in financing arranged through the convertible loan agreement entered into January 31, 2011 with Triumph Capital Inc.

Business Development
Business Development continues at an ever increasing pace as MMA promoters connect with us and come to understand our business model. Takedown is in the unique position of not being a promoter; it is a compliment to all levels of MMA promoters. Takedown's business model differentiates it from any other organization in MMA because it is not seeking to become the next UFC (Ultimate Fighting Championship), but rather is working with the widest possible variety of MMA promoters to deliver the most entertaining fights to MMA fans around the world. It does this by organizing MMA promotions into a weekly schedule of event programs and delivering that sports entertainment to broadcasters worldwide.

Currently, Takedown has signed Letters of Intent and is working toward agreements with dozens of MMA promoters in North America. Organizing MMA promotions in Europe is also in development.

In addition to its already strong core management team, Takedown continues to expand its management and work with veteran leaders in the sport. Takedown is attracting a growing number of promoters and fighters who have been in the sport for many years and who are looking to leverage their relationships and skills into more challenging roles. This rare talent pool coincides with the rapid growth of mixed martial arts globally. As a result, Takedown is in negotiations with high-level specialists who bring a rare depth of experience in mixed martial arts; people who are uniquely qualified in the sport of MMA by their extensive careers in it.

Dr. Diego Allende, the fight doctor of choice in California and member of the State Athletic commission is an Advisor to the company. Matt Lindland, a pioneer of mixed martial arts, celebrated fighter and respected promoter, is a Special Advisor to Takedown. Dr. Allan Fields, a legendary fight doctor and combat sports businessman in Florida, is now a member of the Board of Directors. Bill Mahood and Gabe Charboneau continue successfully in their cross-continental roles as Business Development Leads.

Program Development
The story of athletic competition is compelling, universal and on-going. Embracing this, Takedown has developed the Fight Week; a comprehensive presentation of daily programs which build toward the main fight event every Saturday night. This all-encompassing approach creates the maximum value possible for the broadcaster by engaging fans and viewers every day of the week. Fight Week is a balance of television and online programming, coordinated across the marketing efforts of the local promoter as well as all the digital and broadcast properties of Takedown.

Program development partners include Reality Check Systems of Los Angeles (clients include NFL, Nascar, MLB, March Madness, Entertainment Tonight, Golf Channel, NHL, NBC, CBS) and Digital Origin of New York (clients include Sony Pictures, CNN, Fox News, Microsoft, MTV Networks, UFC, NFL, Nike, Clear Channel, CBS College Sports, ESPN).

Beyond broadcast license fees, Takedown has several other revenue streams with advertising and sponsorship being key. The combination of the physical advertising inventories of regional MMA events along with Takedown's programming inventories and digital media properties has created attractive advertising and sponsorship opportunities in the much sought after 18-35 male demographic of MMA. Takedown closed a $300,000 advertising agreement with Dr. Diego Allende which will represent a broad scope of health-oriented products tailored for the consumer who wants to train at the level of a professional fighter. Other advertising and sponsorship negotiations are to be completed for the launch of Takedown's programming.

"Takedown's business model is proving to be even more effective than we planned," cited Peter E. Wudy, President and CEO of Takedown Entertainment. "MMA promoters have responded very positively. We are in discussions with national and international broadcasters. And our shows will be at a quality-level never seen before in MMA sports programming. The more that people understand about Takedown and what we are delivering, the more excited they become about the company and the opportunities in it."

About Takedown Entertainment Inc.
Takedown Entertainment, a Nevada corporation with offices in Beverly Hills, California, is an integrated media and sports entertainment company that acquires and distributes mixed martial arts (MMA) content, programming and products to North American and International markets.

Safe Harbor Statement under the United States Private Securities Litigation Act of 1995: this release may contain forward-looking statements that are affected by known and unknown risk, uncertainties and other factors which may cause the actual results, performance or achievements of the Company, or industry results, to be materially different from any future results, performance or achievements expressed, implied or anticipated by such forward-looking statement. The Company does not intend to update this information and disclaims any legal liability to the contrary.

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