SOURCE: TeleNav, Inc.

December 15, 2008 08:00 ET

Taking GPS Tracking From Big Brother to Guardian Angel

Tracking Technologies Allow Businesses to Increase Safety for Mobile Employees

SUNNYVALE, CA--(Marketwire - December 15, 2008) - According to a recent study of business managers commissioned by TeleNav, Inc., 48 percent of businesses with mobile workers have no way of knowing where those employees are located at any given moment. In addition to raising accountability issues, this also makes responding to distressed workers virtually impossible.

"There's no question that we're seeing a huge influx in the amount of mobile workers -- Forrester Research recently estimated they will make up 73 percent of the workforce by 2012(1)," said Sal Dhanani, co-founder and senior director of marketing at TeleNav. "In an ideal world, mobile employees would never find themselves in a dangerous setting. However, our survey results demonstrate the need for companies to consider ways to reduce safety concerns."

GPS-based tracking services, such as TeleNav Track™, allow managers to keep tabs on the current locations of employees. Some solutions even have distress alert functions for mobile workers to warn dispatchers if they are in trouble and need help. In fact, TeleNav found that 56 percent of workers would feel safer working at a remote location if they knew there was an alert system in place.

For employees and managers with 'Big Brother' privacy concerns about GPS tracking, communication is key. While 57 percent of respondents disliked the idea of their company tracking them or their vehicle's whereabouts, more than half indicated they would feel more comfortable with a tracking system if they knew it was implemented because of safety concerns.

"Years ago, we lost a driver to a heart attack," said Jim Powers, president of Powerline Freight Systems. "It took us a whole day to locate the truck. If we had a solution like TeleNav Track in place, he might still be with us today. Now that we have the service, our employees feel safer knowing we can quickly locate them in case of an emergency and it makes us more comfortable with them on the road as well."

Currently, more than 9,000 organizations rely on TeleNav Track to help manage their mobile resources. In addition, industry analyst firm, Frost & Sullivan, recently recognized TeleNav Track with its 2008 North American Mobility Award for Best MRM Solution on a Handheld Device. For a free consultation or to order TeleNav Track, customers should visit http://www.telenavtrack.com or call 1.88.TeleNav.2 (1.888.353.6282).

To subscribe to an RSS feed of TeleNav press releases, please go to http://feeds.feedburner.com/telenav/press-releases/.

About TeleNav, Inc.

TeleNav, Inc., a privately-held company headquartered in Sunnyvale, California, was the first to launch a cell phone GPS system in the United States. Deployed by 15 carriers in 21 countries, TeleNav is a global leader in wireless location-based services (LBS). Currently, the company's solutions are available in four continents, including North and South America, Asia and Europe.

TeleNav's solutions include GPS navigation, Mobile Resource Management (MRM), social networking and local search. The company's flagship product, TeleNav GPS Navigator™, is comparable to in-car systems found in luxury vehicles, offering a similar experience with functionality, such as automatically-updated maps and business locations, full color 3D moving maps, traffic alerts and one-click rerouting, location-sharing, business reviews, speech recognition, Wi-Fi hotspot finder, lowest-price fuel finder and more. TeleNav's enterprise application, TeleNav Track™, incorporates GPS-enabled tracking, time sheets, wireless forms and navigation. TeleNav Track is a widely adopted service with over 9,000 customer organizations using it today.

TeleNav products are available on more than 450 wireless devices and run on all major mobile platforms currently available. TeleNav's partners include Sprint Nextel, AT&T, T-Mobile USA, Alltel, Boost Mobile, Qwest, SouthernLINC Wireless, Rogers, Bell Mobility, T-Mobile UK, T-Mobile Austria, China Mobile, Vivo Brazil, Telcel, NII Holdings, Research In Motion (RIM), Motorola, Samsung, Sanyo, LG, Palm, HTC, Hewlett Packard, Nokia, Tele Atlas, deCarta, INRIX, Qualcomm and SiRF Technology Holdings.

For more information on TeleNav, please visit www.telenav.com.

Copyright 2008 TeleNav, Inc. All Rights Reserved.

"TeleNav," "TeleNav Track," "telenavtrack," the TeleNav logo, and "telenav.com" are registered and unregistered trademarks and/or service marks of TeleNav, Inc. Unless otherwise noted, all other trademarks, service marks, and logos used in this press release are the trademarks, service marks or logos of their respective owners.

(1) http://www.forrester.com/Research/Document/Excerpt/0,7211,44326,00.html

Contact Information

  • Contacts:
    Mary Beth Lowell
    TeleNav, Inc.
    425.531.0122
    Email Contact

    Melanie Wehrman / Kate Sowell
    LEWIS PR for TeleNav
    Melanie: 408.573.3665
    Kate: 408.573.3664
    Email Contact