April 14, 2011 12:45 ET

Taking Green to the Next Level

Learn How Businesses Increased Profitability and Improved Efficiency With Green Technology

SAN FRANCISCO, CA--(Marketwire - Apr 14, 2011) -

WHAT: Week-long Green Week Summit Series hosted by BrightTALK™

"IT environmental practices and energy optimization have an immediate impact on cost-effectiveness and a long-term competitive advantage of sustainability," said Madge Meyer, executive vice president, chief innovation officer and technology fellow at State Street Corporation. "State Street has embedded green thinking in our culture, technology solutions and standard operating procedures. This creates enduring benefits for our shareholders, customers, employees and the communities in which we live and work."

State Street is just one of the many case studies presented in BrightTALK's third annual Green Week Summit, which addresses the best ways to capitalize on this movement toward sustainable business practices. Not only does corporate sustainability enable companies to further increase profitability and improve efficiency in business operations, but these practices benefit the environment as well.

The free, interactive webcast series gives you the opportunity to gain valuable insights from leaders in business, government, academia and law on the "green" challenges businesses are facing today and options available to help professionals make smarter decisions. Each day will focus on a particular topic such as corporate social responsibility, sustainable IT, green building, data center efficiency and water management.

The global presenter lineup will include case studies, roundtable panel presentations, and best practice advice from leading organizations including AkzoNobel, AltaTerra Research, Autodesk, Citi Global Operations & Technology, Data Center Pulse, Forrester Research, KPMG, Oracle, Pacific Institute, NASA, National Renewable Energy Laboratory, PMI New Media Council, SNIA, State Street Corporation, The 451 Group, The Green Grid, Uptime Institute and many more.

"If we can use technology, creativity, and good management to deliver more IT service to customers with less energy," stated John Stanley from The 451 Group, "a lot of the industry's CSR -- and financial -- challenges start to solve themselves."

WHEN: Monday, April 18 - Thursday, April 21, 2011 -- see the schedule for specific times, topics, and speakers by clicking on the links below. (After being presented live, all webcasts will also be immediately recorded and available for on-demand viewing at the same links.)

WHERE: The webcasts are available to be viewed free on BrightTALK:

April 18th: Opening roundtable: Enterprise Carbon, Energy & Sustainability Management

April 19th: Sustainable IT ( -- Presentations include: The Carbon and Energy Efficient Client; Introducing the Green Grid's Data Center Maturity Model; Priorities: Where IT Leaders Are Placing Their Green IT Bets; How State Street Became a Leader in Green IT; Invisible Opportunity: Tapping IT Expertise for Green Leadership; The Solution to Avoiding e-Waste Recycling Shame and Sham

April 20th: Efficient Data Center ( -- Green Storage -- The Big Picture; Want to Build an Efficient Data Center? Where Do You Start? Decoding Data Center Efficiency Metrics; CEEDA - The Road to Certification; Capacity Management: Keeping Pace with Business Needs; Cloud Strategy & Implementation Lessons Learned

April 21st: Green Building ( -- 2012 London Olympics -- Every Color is Green; Plants: The Secret Weapon in Building; Grounding the Green Movement: What's Underground Really Matters; An Operational Framework for Business Engagement with Water Policy; Emerging Green Building Technologies; How Going Green Impacts Project Management; New Advanced Intelligence - Smart Buildings, Smart Grids; Large Scale Zero Energy Buildings: The Research Support Facility at National Renewable Energy Laboratory

April 21st: Water Management ( -- An Operational Framework for Business Engagement with Water Policy; Why Water Is a Critical Business Issue

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About BrightTALK
BrightTALK provides online events for professionals and their communities. Every day thousands of thought leaders are actively sharing their insights, their ideas and their most up-to-date knowledge with professionals all over the globe through the online event technologies that BrightTALK has created.

Contact Information

  • Contact:
    Morgan Cantrell
    mcantrell (at)