SOURCE: Talant

April 19, 2007 09:01 ET

Talant Launches New Webinar Optimization Event

Optimizing Webinar Investment and Improving Lead Generation Results

ARLINGTON, VA -- (MARKET WIRE) -- April 19, 2007 -- Talant, a leader in demand creation and sales execution, announces the next installment in its Webinar optimization series -- a free Web event entitled "Strategies for Improving Webinar Lead Generation Results" on Wednesday, May 9 at 1PM Eastern and 10AM Pacific.

Decision-makers today are bombarded by information. The typical executive has 59 hours of work queued up, receives 150 emails per day and screens calls -- making it hard for vendors to raise awareness and create demand among target prospects. Webinars have become the preferred method for busy executives to educate themselves about new products and services without investing time and without ceding control of the buying process. Serious buyers and curious browsers alike rely on Webinars to gather the information necessary to make informed judgments without having to engage with sales reps.

"Businesses have embraced Webinars as part of their business development strategy, but few understand how to make their investment yield real leads," said Jonathan Sharp, CMO of Talant. "What they fail to realize is that what you do before and after the Webinar is just as important as the event itself."

What: A free Webinar event, "Strategies for Improving Webinar Lead Generation Results"

When: Wednesday, May 9 at 1PM Eastern and 10AM Pacific

How: To register, go to:

In this 1 hour event, attendees will learn how to improve Webinar ROI. We'll present six strategies for driving Webinar lead generation results:

--  Knowing your target audience
--  Creating the right message
--  Driving traffic to your website (registration and attendance)
--  Keys to a successful Web event
--  Post-event follow-up tactics
--  The 3 rules for ROI -- measure, measure, measure

About Talant

Talant has mastered the science behind effective marketing and sales. They are practitioners who apply discipline to customer acquisition for Fortune 1000 and emerging growth companies. Talant offers a complete suite of tools and services to drive market analysis and research, lead generation, sales execution and performance management. For more information on Talant, please visit us at or call 703.282.5659.

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