SOURCE: Talking Rock Ranch

Talking Rock Ranch

October 18, 2012 08:00 ET

Talking Rock Ranch Unveils The New American Dream

Initial Phases Include Cooper Ranch Homes, Re-Launch of Ranch Cottages by Geoffrey H. Edmunds

PRESCOTT, AZ--(Marketwire - Oct 18, 2012) - Talking Rock Ranch, a private luxury home community in Prescott, Ariz., has unveiled its latest concept -- The New American Dream -- featuring the Cooper Ranch Homes by Geoffrey H. Edmunds, the recently re-launched Ranch Cottages and a forthcoming niche neighborhood in collaboration with DLB Custom Homes Inc. and Swaback Partners.

The New American Dream embodies a shift in consumer attitudes influenced by changes in technology, the environment and the economy. Homebuyers are now seeking smaller, more energy-efficient homes with high-quality amenities designed for spending time with family and friends.

With four floor plans ranging in size from 2,000 to 2,500 square feet, the Cooper Ranch Homes by Geoffrey H. Edmunds feature bright, open layouts ideal for enjoying time with loved ones and entertaining guests. An exceptional value starting in the $400,000s, each elevation has the option for an additional bedroom, garage or casita. Talking Rock is scheduled to break ground on the Cooper Ranch Homes model in January 2013 with an anticipated grand opening of early summer 2013.

"The demand for floor plans like the Cooper Ranch Homes have become more and more popular over the last two years," explains Tom Carlson, vice president of Geoffrey H. Edmunds. "Homebuyers are more aware of value and quality of life. They are seeking homes that meet their lifestyles and budgets without sacrificing the amenities and comforts they desire."

Originally introduced in 2004, the Ranch Cottages by Geoffrey H. Edmunds have returned to Talking Rock by popular demand. Ranging in size from 1,960 to 2,555 square feet, the Ranch Cottages were at the forefront of the transition to the New American Dream. Plans, available for as low as $399,900, feature scenic front and back covered porches, elegant interiors and the options for a casita or additional garage. Construction on a new model for the Ranch Cottages is expected to begin by mid-November.

The final phase of the New American Dream is planned to introduce a niche development of 12 homesites for residences raging in size from 1,100 to 1,400 square feet, with spacious outdoor rooms bringing total living space to 1,600 to 2,100 square feet, to the casual western lifestyle of Talking Rock Ranch. To foster a sense of social engagement and community involvement the neighborhood will also include a family barn, amphitheater, outdoor pavilions, art studio and walking paths woven through more than an acre of organic orchards and vegetable gardens.

"Building on the momentum of 2011, we have experienced a continued increase in sales so far this year," says Jim Jones, director of sales for Talking Rock. "We sold two new homes at the re-launch of the Ranch Cottages. We anticipate sustained sales growth with the addition of the Cooper Ranch Homes, up to $20,000 in exciting incentives and the lifestyle we offer."

For more information on the Cooper Ranch Homes, Ranch Cottages and incentives please call (888) 429-6305 or visit

About Talking Rock Ranch:
Located in a peaceful, rural setting, just minutes from Prescott, Talking Rock is a 3,600-acre private, luxury home community with a casual western lifestyle and the amenities of an exclusive country club. The Jay Morrish-designed 7,350-yard championship golf course intertwines through more than 1,000 acres of preserved open space, presenting residents with the spaciousness of Arizona's high country. Talking Rock offers spacious custom home sites, as well as Ranch Cottages, Ranch Homes and custom homes in Prescott designed in an authentic ranch style and built by the area's finest craftsmen. Talking Rock is a development of Harvard Investments, a Scottsdale, Ariz. based real estate development company respected for its high quality, residential projects throughout the Southwest. The Talking Rock golf course and Ranch Compound are professionally managed by OB Sports. More information on Talking Rock and Harvard Investments, Inc. can be reached at 877-922-4440 or

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