SOURCE: Tallwave


October 28, 2014 16:53 ET

Tallwave Appoints Vickie Wittie as Chief Financial Officer and Promotes Three Directors to Vice President

Team of Creative Minds at Tallwave Make It Their Business to Help Startups Build Products Users Love and Structure Their Companies for Growth

SCOTTSDALE, AZ--(Marketwired - Oct 28, 2014) - Tallwave, an early and growth stage venture services company that focuses on helping startups build their products and take them to market, today announced that Vickie Wittie has been appointed as the company's chief financial officer effective immediately. In addition, Ed Borromeo, Deric Frost and Jesus Ramirez were named as company vice presidents to complement Tallwave's existing executive team.

"Bringing on a CFO with the expertise and leadership skills of Vickie will benefit both Tallwave and the entrepreneurs we serve," said Jeff Pruitt, founding partner and CEO, Tallwave. "Our clients are the true beneficiaries of our entire group of talented people including Ed, Deric and Jesus who help make startups more attractive to customers and investors."

With experience leading financial teams from bare-bones startup phase to and through initial public offerings, Wittie's extensive background includes previous CFO positions at Unicorn Media, Limelight Networks, Cocoon Capital and Gateway Data Sciences Corporation. Sporting an MBA from Pennsylvania State University and years of relevant, hands-on experience in the high tech and startup industries, Wittie's strong due diligence with an emphasis on analysis has earned her a reputation as a strong financial leader.

"Tallwave has made tremendous progress and I look forward to joining this talented team and contributing to the company's next phase of growth," said Wittie. "As the innovation ecosystem in Arizona continues to prosper, the opportunity to help lead the forward momentum is compelling and exciting."

In concert with the addition of Wittie as CFO, Borromeo, Frost and Ramirez were all internally promoted after serving as stellar directors on the Tallwave team.

Ed Borromeo has been named as vice president, Operations and Delivery, after successfully serving in the capacity of director of Venture Management. Borromeo, a former captain in the U.S. Air Force, brings a broad background of strategic planning, program management, organizational and leadership development in diverse industries ranging from startups to utilities to high tech. In his new role, Borromeo will ensure continuity and efficiency as Tallwave executes on client objectives.

Deric Frost is promoted to vice president, Client Management. Frost joined Tallwave in February 2013 and most recently served as director, Venture Management. He brings a wealth of experience in operating startups in the music and technology marketing industries. Frost is known for his innovative thinking and ability to mesh the talents of those around him to produce outstanding results for clients.

Jesus Ramirez is promoted to vice president, Product, after serving as Tallwave's Product Design director since July of last year. Ramirez has a passion for building fast results and traction-oriented offerings that provide tangible benefits to Tallwave's clients as they move from idea through go-to-market. He is dedicated to helping clients remain focused on the desirability and demand for products and has done it successfully throughout his career, which spans high-profile startups such as Zazzle and DrFirst. Ramirez earned a bachelor of science in Product Design from Stanford University where he learned to synthesize technology and aesthetics to build products users love. 

About Tallwave
Tallwave helps startups and growth companies build, launch and scale with a unique combination of hands-on services, operational systems, networks and strategic capital. This approach helps innovators build products users love, drive adoption and structure companies for growth. Tallwave is headquartered in Scottsdale, Arizona with an office in Los Angeles. Additional information about Tallwave is available at

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