SOURCE: Phizzle

Phizzle

August 04, 2015 10:00 ET

Tampa Bay Lighting Chooses Phizzle as Engagement Automation Partner to Deepen Relationships With Fans

SAN FRANCISCO, CA--(Marketwired - Aug 4, 2015) - Phizzle, an engagement automation software provider revolutionizing how fans experience sports, entertainment and consumer brands, today announced that the National Hockey League's (NHL) Tampa Bay Lighting has chosen Phizzle to power fan engagement initiatives across email, mobile, broadcast and social channels.

Recognizing that mobile continues to emerge as the most influential channel for its fans, Tampa Bay Lightning committed to implementing an integrated digital experience designed to recognize and reward fan engagement. The Phizzle Platform delivers advanced business intelligence, data warehousing anchored by SAP's Hana, fan sentiment analysis, email and text campaign management and detailed reporting, enabling the NHL team to have a truly holistic view of every fan. With this partnership, Tampa Bay Lightning becomes an early adopter among Phizzle's professional sports clientele to use FanTracker®, Phizzle's proprietary algorithm responsible for merging data from various mobile and social web engagement channels into a single fan identity and profile.

"We have been searching for an engagement marketing automation product that allows us to seamlessly place specific social information directly onto an individual's contact record in our database," stated Eric Blankenship, VP of Marketing, Tampa Bay Sports & Entertainment. "The Phizzle Platform is that product. Speed to market has never been more critical, as today's connected sports fans demand highly rich, highly personal experiences wherever they are and on whatever device they use."

"We are pleased to be entering into a partnership with the Tampa Bay Lightning," said Ben Davis, CEO, Phizzle. "The Phizzle Platform provides the NHL team with a suite of multi-channel fan engagement modules to maximize ROI on digital marketing campaigns across all customer touch points."

About Phizzle
Phizzle's engagement automation software is revolutionizing how fans experience sports, entertainment and consumer brands. The Phizzle Platform uses relevant data sources to holistically understand each customer's behavior, identify unique marketing opportunities, and automate engagement to tap into fans' specific interests and desires.

Phizzle enables the removal and delivery of both legacy and real-time customer data from historically fragmented silos into a single unified data warehouse. Robust and dynamic 360-degree fan profiles are constructed and used to drive real-time multi-channel engagement campaigns. Data-driven automation provides both marketing operational efficiencies and highly customizable campaign design. Driven by a strategic partnership with SAP, Phizzle delivers scalable and secure technology built for marketers for the specific purpose of engagement automation.

For more information about the Phizzle Platform which is currently in beta, please visit Phizzle at http://www.phizzle.com or call 1-877-PHIZZLE (744-9953). Like us on Facebook at www.facebook.com/phizzleinc and follow us on Twitter @phizzle.

About Tampa Bay Sports and Entertainment, LLC.
The 2004 Stanley Cup Champion Tampa Bay Lightning and the leasehold rights to Amalie Arena were purchased by an entity controlled by Jeffrey Vinik in March, 2010. Shortly thereafter, Vinik also purchased the Tampa Bay Storm of the Arena Football League. Since acquiring these assets, Vinik has spearheaded a complete brand and business transformation of the teams and the arena under the banner of Tampa Bay Sports and Entertainment, LLC. The Lightning made it to the Stanley Cup Final in 2015, losing to the Chicago Blackhawks in six games. The Bolts won the Stanley Cup in 2004 in a thrilling seven game series against the Calgary Flames. Vinik and the rest of his management team continue to move the organization forward with eyes on success on the ice as well as a world class organization off of it.

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