SOURCE: Bard Valley Medjool Date Growers Association

Bard Valley Medjool Date Growers Association

April 05, 2011 09:00 ET

Tampa Named a 2011 "Top Date City"

Tampa Residents Are More Likely to Eat, Cook With and Enjoy Medjools and Other Dates Than Residents of Other U.S. Cities; Bard Valley Medjool Date Family Growers Target "The Big Guava" in 2011

TAMPA, FL--(Marketwire - April 5, 2011) - Tampa has been named a leading date city -- and it has nothing to do with the local bar scene or online dating sites.

Tampa residents are passionate about their (edible) dates -- so much so that the world's largest provider of Medjool dates, considered the most premium dates of all, has named the Florida city a "Top Date City" and included it in an April tour designed to encourage new spring uses for one of the world's oldest and most mysterious fruits.

Sponsored by the Bard Valley Medjool Date Growers Association (BVMDGA), responsible for the great majority of Medjool dates grown in the U.S., the Great Date Tour stops in Tampa in April as part of a year-long initiative to introduce Americans to the flavor, nutrition and culinary possibilities of Medjools and other dates.

Tampa residents consume more dates per capita than residents of other cities. Up to one-third of all dates in the U.S. are eaten for Easter, Passover and other spring holidays. 

Known as the "Fruit of the Kings," caramel-like Medjool dates are widely regarded as the best-tasting, most luscious dates in the world. Medjools are a good source of fiber, contain no added sugar and are high in antioxidants. They also offer important vitamins and minerals including Potassium, Copper, Magnesium, Vitamin B6, Niacin, Calcium, Iron and Vitamin K.

"While Americans typically lag behind their counterparts in Europe and the Middle East in their appreciation of Medjools and other dates, Tampa residents were among the first to fully embrace the world's oldest fruit," explained Ed O'Malley, president of Datepac, which in collaboration with the BVMDGA is responsible for 70 percent of the Medjool date crop grown in the U.S. "But there are still many local culinary enthusiasts who are unaware that Medjool dates are great right out of the box and as a recipe ingredient and topping."

As a "Top Date City," Tampa has been singled out by the BVMDGA for local advertising, online and PR activities to encourage the city's disproportionately large percentage of date-loving residents to widen their date horizons even further. The growers will be partnering with local registered dieticians (RDs) to educate consumers, bloggers and other groups, and with local retailers on various local in-store programs.

A key component of the tour is the development and distribution of delicious new Medjool date recipes and serving ideas for Easter, Passover and everyday uses. The new Bard Valley Medjool Date recipe library -- ranging from Stuffed Medjool Dates and the No-baked Medjool Date Roll to Savory Medjool Date Nut Pasta and Chopped Medjool Date Salad -- are available at www.bardmedjool.com and a new Medjool date-dedicated Facebook page, http://www.facebook.com/Bard.Medjool.

For information and high-res art on Bard Valley Medjool Dates, including recipes, serving suggestions and nutritional information, go to www.bardmedjool.com.

About Bard Valley Medjool Dates
Known as the "Fruit of the Kings," caramel-like Medjool dates are considered the best-tasting, most luscious dates in the world. In addition to being a good source of fiber, they contain no added sugar, are high in antioxidants and offer important vitamins and minerals including Potassium, Copper, Magnesium, Vitamin B6, Niacin, Calcium, Iron and Vitamin K. The Bard Valley Medjool Date Growers Association, a consortium of family growers in the southwest, is responsible for 70 percent of the Medjool dates grown in the U.S. For more information, visit www.bardmedjool.com.

Contact Information

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