SOURCE: Tangerine Wellness

August 21, 2007 09:00 ET

Tangerine Wellness Expands as Employers Reduce Healthcare Costs

Company Reports Major Milestones in Growth; Fortune 1000 Company On Board With Tangerine Wellness

BOSTON, MA--(Marketwire - August 21, 2007) - Tangerine Wellness, the first incentive-based corporate wellness program that reduces the cost of healthcare for employers, has announced several major milestones in the growth of the company.

"Over the past year, Tangerine Wellness has increased its client base by more than 1,000 percent and increased covered lives by more that 1,500 percent," said Aaron Day, Chairman and CEO of Tangerine Wellness. "What Google Health and Microsoft Health have planned for the future in terms of storing personal health information, Tangerine has already begun to demonstrate in the marketplace. Our patent-pending technology and rewards for results approach has reduced healthcare costs for employers and improved employee health and wellness."

The major milestones include:

--  Closed an oversubscribed round of fourth stage funding
--  Signed on over a dozen leading distribution relationships with
    benefits brokers, HR consulting firms, and employer health coalitions
    including the Rockford Employer Coalition on Health (ECOH)
--  Expanded presence and implementations in 20 U.S. states
--  Launched a second Tangerine application, "My Vitals," covering
    cholesterol, blood pressure, pulse and other key health indicators
--  Developed a comprehensive intellectual property strategy for health
    management programs, including weight management

Tangerine also announced that A.O. Smith Corporation (NYSE: AOS), one of the world's leading manufacturers and marketers of residential and commercial water heating equipment and electric motors, will begin a pilot program at two of its U.S. facilities using the Tangerine Wellness program.

Thomas J. Olander, Vice President-Global Human Resources and Total Compensation at A.O. Smith Corporation, said, "As part of our ongoing benefits management activities, we are seeking an efficient and effective way to improve the wellness of our employees. We believe Tangerine's program will enable us to engage our employees for the long term while helping control healthcare costs. If successful, we plan to roll out the program to the remainder of our U.S. operation in 2008."

"We are pleased to see more and more of Corporate America, including members of the Fortune 1000‚ like A.O. Smith, beginning to take steps to address obesity. The cost of obesity to employers is obvious, and includes higher healthcare costs, increased absenteeism, and lower productivity," said former New Jersey Senator and Tangerine Wellness Advisory Board Chair, Bill Bradley. "Employers are now starting to recognize that they have a huge stake in the wellness of their employees; for those employers who have worked with Tangerine Wellness, the results continue to be astounding -- lower healthcare costs and healthier and happier employees."

As part of an employee benefits program, Tangerine Wellness fits in with corporate plans offered by the largest benefits consultants in the U.S.

"We reviewed more than 100 wellness vendors and selected Tangerine Wellness as one of our few 'Best in Class' designated wellness offerings," said John Fortin, National Practice Leader, Healthcare Cost Management at Willis (NYSE: WSH).

The Tangerine Wellness program, which is a non-prescriptive approach to weight-loss and health improvement, focuses on the idea that not just one wellness program will work for everyone. Using Tangerine, employees earn cash and other rewards for losing weight. Employers lower healthcare costs and improve morale and productivity through Tangerine's customized, fully outsourced program that includes a suite of online and offline services. By offering cumulative rewards, and allowing participants to track their results online, Tangerine keeps the program interesting and easy for its participants.

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About Tangerine Wellness

Founded in 2004, Tangerine Wellness is the leading corporate weight-management program that directly rewards employees for losing weight and for maintaining a healthy weight. Tangerine's interactive weight-loss program has a direct and positive effect on employee healthcare costs, morale and productivity. Tangerine has successfully implemented programs in the manufacturing, financial services, healthcare and government/university entities that are translating into direct healthcare cost-savings. The company's collective leadership includes Sen. Bill Bradley and top executives with expertise in corporate wellness, healthcare and benefits administration. Tangerine is headquartered in Boston, with offices in Chicago, Houston and New York. Go to for further information.

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