SOURCE: Tangerine Wellness

September 04, 2007 09:30 ET

Tangerine Wellness Implements Weight Management Program at Cereal Food Processors

Tangerine Improves Employee Health and Cuts Healthcare Costs

BOSTON, MA and MISSION WOODS, KS--(Marketwire - September 4, 2007) - Tangerine Wellness, the first incentive-based corporate wellness program that reduces the cost of healthcare for employers, has implemented its cost-saving program at Cereal Food Processors, Inc., America's largest independent flour milling company.

Like most companies today, Cereal Food Processors was faced with a workforce that was literally busting at the seams. Fully 77 percent of their 359 employees were classified as overweight or obese based on their Body Mass Index (BMI), which had an enormous impact on the cost of healthcare, and employee productivity. With rising healthcare costs, Cereal Food Processors turned to Tangerine Wellness to provide an incentive-based weight management program that fully engages employees to lose weight, maintain their weight loss and reduce the cost of healthcare. The Tangerine Wellness program started on July 30 and already has a 53 percent participation rate among employees. Employees who meet their goals are rewarded with cash incentives via a co-branded pre-paid debit card every quarter. Additionally, the Tangerine Program was rolled out in three languages, English, Spanish and French, to accommodate Cereal Food's diverse employee base.

"We were just about to engage in a wellness program but we didn't want to get into complicated administration and implementation on our end," said Steven J. Heeney, executive vice president, finance and administration at Cereal Food Processors. "Tangerine Wellness offered an excellent program that was easy to administer, engaged all of our employees and it couldn't have been easier to implement company-wide, and in a variety of languages too! We're already seeing success."

The Tangerine program is available to all Cereal Food Processor employees on the company's healthcare plan. It is being offered at all eleven locations in six states and in Canada. The locations include: Los Angeles, CA, Mission Woods, Kansas City, McPherson and Wichita, KS, Billings and Great Falls, MT, Cleveland, OH, Portland, OR, Ogden and Salt Lake City, UT, and Montreal, QC.

"When an employer is behind a wellness program that not only benefits the health and well-being of their employees but also the health of their bottom line, everyone is a winner," said Aaron Day, Chairman and CEO of Tangerine Wellness, whose firm recently helped a manufacturer save more than ten percent a year in healthcare costs. "Wellness programs only work when employees have a choice in the type of weight management program that works best for them, the simplicity of recording vital health information online and the ability to communicate with participants in a social-networking setting. When an entire community is working toward the same goal, the results can be astounding."

The Tangerine Wellness program, which is a non-prescriptive approach to weight-loss and health improvement, focuses on the idea that not just one wellness program will work for everyone. Using Tangerine, employees earn cash and other rewards for losing weight. Employers lower healthcare costs and improve morale and productivity through Tangerine's customized, fully-outsourced program that includes a suite of online and offline services. By offering cumulative rewards, and allowing participants to track their results online, Tangerine keeps the program interesting and easy for its participants.

For more information on Tangerine Wellness's programs, please call (617) 248-8990 or visit

About Tangerine Wellness

Founded in 2004, Tangerine Wellness is the leading corporate weight-management program that directly rewards employees for losing weight and for maintaining a healthy weight. Tangerine's interactive weight-loss program has a direct and positive effect on employee healthcare costs, morale and productivity. Tangerine has successfully implemented programs in the manufacturing, financial services, healthcare and government/university entities that are translating into direct healthcare cost-savings. The company's collective leadership includes Sen. Bill Bradley and top executives with expertise in corporate wellness, healthcare and benefits administration. Tangerine is headquartered in Boston, with offices in Chicago, Houston and New York. Go to for further information.

About Cereal Food, Inc.

Cereal Food Processors, Inc., a privately held corporation, is America's largest independent flour milling company and the fourth largest wheat miller in the United States. With ten U.S. milling facilities and one facility in Canada, the company serves many and diverse segments of flour users. Cereal Food was founded in 1972 and has grown through acquisitions and expansions steadily over the years to a daily capacity of 97,000 plus cwts. of flour. For more information please visit

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