SOURCE: PermissionTV

August 18, 2008 10:00 ET

Tanglewood Leverages PermissionTV's Interactive Features to Bring Its Summer Concert Series to Life on the Web

Online Video Experience Celebrating Composer Elliott Carter Gives Fans Behind-the-Scenes Access to Tanglewood Content

WALTHAM, MA--(Marketwire - August 18, 2008) - Building on the initial success of the Boston Pops' online video initiative, the Boston Symphony Orchestra (BSO) and PermissionTV, a leading online video platform provider, have expanded the interactive experience to showcase the Tanglewood summer concert series on the Web. The 2008 Festival of Contemporary Music celebrated the award-winning collections of renowned composer Elliott Carter and is available at TanglewoodWebTV.org. Fans can access interactive videos, behind-the-scenes interviews with orchestra members, an exclusive tour of the Tanglewood grounds and a comprehensive documentary about Carter.

"We have created a dynamic online video experience with the intimacy of a live concert and the one-to-one engagement that only the Web can provide," said Kim Noltemy, Director of Sales, Marketing and Communication, BSO. "Now, Pops and Tanglewood enthusiasts, as well as those who have never experienced a live event, can access award-winning performances, behind-the-scenes footage, conductor lessons and other valuable content within the video experience from the comfort and convenience of their own home. With PermissionTV, we've built on our initial success by quickly creating a highly engaging Tanglewood experience and expanding our online video initiative."

The BSO, which already features the nation's most highly trafficked orchestra website, partnered with PermissionTV in 2007 to create and deliver the first-ever online video experience featuring an orchestra. After the success of BostonPops.TV, the orchestra has now expanded its online video initiative to reach Tanglewood fans. PermissionTV enables clients like the BSO to quickly create customized, interactive experiences that can scale to meet evolving marketing goals. To see more about the goals, challenges and results of BSO's online video initiative, visit: http://permissiontv.com/testimonials/bso.php.

"It's no longer about posting video to the Web and hoping to create interest and traffic," said Bob Lentz, President and CEO, PermissionTV. "Cultural pioneers like the BSO understand the value of dynamic online video experiences and are pushing the medium beyond the passive, linear user experiences of Video 1.0. With PermissionTV's Video 2.0 platform, the BSO can now convert casual viewers into engaged participants, reach a larger audience and generate more traffic, interest and revenue on both the Pops and Tanglewood sites."

Tanglewood's 2008 Festival of Contemporary Music showcased Carter's music as played by artists including Brent Besner, Virgil Blackwell, John Harbison, Jo Ellen Miller and Lucy Shelton. This content will be available at TanglewoodWebTV.org until Carter's birthday, December 11th. For more information on the summer lineup visit: www.TanglewoodWebTV.org.

About PermissionTV

PermissionTV provides a flexible online video platform for brand marketers and advertisers, media companies and publishers, as well as their agencies, content producers and technology providers. This platform helps organizations leverage the power of online video to achieve their marketing objectives through the creation and management of customizable experiences. PermissionTV's online video tools help customers such as Bob Vila, Boston Symphony Orchestra, FHM Magazine, Harvard Business Publishing and Intercontinental Hotels capture new audiences, enhance relationships, maximize customer value and generate revenue. For more information, please visit www.permissiontv.com.

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