SOURCE: Tango

Tango

September 26, 2013 08:00 ET

Tango Celebrates Three Years of Industry Leaps as It Passes 150M Members

America's Leading Messaging and Entertainment Platform Looks Ahead to Continued Growth

MOUNTAIN VIEW, CA--(Marketwired - Sep 26, 2013) -  Tango, America's leading messaging and entertainment platform, announced today that, in just three years, it has surpassed 150 million members -- a 50 percent increase in six months. The growth is tied to strategic changes Tango made starting in June by opening its platform to developers, followed closely in July with enabling social networking features.

"The rapid evolution of the mobile messaging space has presented numerous opportunities to create unique experiences as more consumers turn to their mobile devices to keep in touch with friends and family," said Eric Setton, Tango co-founder and CTO. "After making a splash on the mobile scene with video calling three years ago, we're proud that we now have 150 million members and are leading the trend of blending messaging, social networking and entertaining content into a single experience that our fans love."

"The mobile communications landscape is changing beyond recognition, and independent applications like Tango are driving that change," said Declan Lonergan, VP of research for Yankee Group's mobile research practice. "Tango has quickly become one of the leading innovators in this exciting marketplace. Its success is strongly tied to how Tango quickly developed a strong membership base of loyal fans by giving them access to people in their network on multiple devices and platforms, and the right content to keep them continuously engaged with one another."

In the last quarter alone, Tango has:

  • Launched 10 games with six partners -- including top game developer, Gameloft
  • Increased daily growth by 20 percent, organically
  • Transformed into a mobile social networking platform, driving increased engagement:
    • 33 percent lift in active user engagement
    • Double the number of messages sent
    • Seven-fold increase in pictures shared
    • Eight-fold increase in game downloads
    • 5 million friend requests sent every day
    • A billion profile views (now 2.5 million every hour) in just two months

These and other metrics are included in Tango's latest infographic.

Tango can be downloaded for free from the Google Play and iTunes App Store by visiting: http://install.tango.me.

About Tango

Tango, an all-in-one messaging and entertainment platform with more than 150 million users, enables people to connect with friends and family in a way that is easy, spontaneous and fun. Tango allows users to send free text messages, play games, and make free phone and video calls. Tango works on iPhone, iPad, iPod touch, hundreds of Android phones and Windows Phone 7, as well as tablets and PCs, and provides high quality experience over 3G, 4G, and Wi-Fi. Founded in September 2009, Tango is based in Mountain View, California. For more information, visit www.tango.me.

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