October 15, 2012 06:00 ET

Tango Partners With Iconicfuture to Deliver Premium Content From American Greetings

Tango Introduces First Branded Surprise Packs Featuring Care Bears™ and Strawberry Shortcake™

PALO ALTO, CA--(Marketwire - Oct 15, 2012) - Leading social mobile communications platform Tango today announced a partnership with digital and virtual merchandising marketplace, Iconicfuture, to assist in reaching the company's vision of becoming a premium platform for branded content. As part of Iconicfuture's first arrangement under the new partnership, American Greetings Properties, the outbound licensing division of American Greetings Corporation (NYSE: AM) will offer Tango's first branded Surprise packs, allowing people to send animated Tango Surprises featuring the iconic Strawberry Shortcake™ and Care Bears™ brands.

"This partnership is a milestone for the company as it helps us to grow as a platform for premium content which is essential to our goal of providing our members with the ability to express themselves in unique and interesting ways," said Uri Raz, co-founder and CEO of Tango. "We're excited to enter in this long term partnership with Iconicfuture and, in doing so, take the next step in merging media and entertainment to build the most complete social mobile communications platform."

The company launched its unique Tango Surprises feature in December 2011 to give people more ways to have fun together on a call. To extend the feature's possibilities as a platform for premium content, Tango enlisted the help of Iconicfuture to sign the digital merchandising rights for Strawberry Shortcake and Care Bears with its trademark owner and licensor, American Greetings. Iconicfuture provides a marketplace for digital and virtual merchandising by facilitating the integration of branded virtual items into a broad spectrum of platforms.

"We are delighted to be able to connect branded content from American Greetings with a social platform such as Tango," said Sharon Bennett, SVP of Business Development and Licensing at Iconicfuture. "At Iconicfuture, we bring together companies that complement each other through innovative products and a mutual vision."

"As a creator of innovative social expression products that assist consumers in bringing happiness, laughter and love, we feel the American Greetings mission is a perfect match for Tango," said Derek Roberto, vice president of new media at American Greetings Properties. "These fun new surprise packs will help send a smile as only the Care Bears and Strawberry Shortcake can."

To try the new Tango Surprise packs, which are available for purchase through the in-app Tango storefront for $1.99 each, download Tango in the App Store or Android Market.

About Iconicfuture GmbH
Iconicfuture is the leading marketplace for digital and virtual merchandising in the online and mobile gaming sector. The Hamburg-based company simplifies the process of integrating popular brands into an online or mobile game. Thus, Iconicfuture offers a unique service for game developers and rights owners from the fields of sport, entertainment, fashion, celebrity and much more. Game developers open new sources of income by monetising known intellectual property as virtual premium products; IP owners benefit from the possibility of digital merchandising in the strong growth sector of online and mobile gaming. The company was awarded the Innovation Award at the SPONSORS Sports Media Summit 2011. For more information, please visit

About Tango
Launched in October 2010, Tango is the leading social mobile communication service that enables people to connect with friends and family around the world in a way that is fun, easy, and spontaneous. Tango allows you to make free video and audio calls, text and share pictures and video messages with the highest quality experience over 3G, 4G, and Wi-Fi. Over 65 million people in 212 countries already use the service. Tango enables millions of minutes of voice and video calls as well as text each day.

Tango works on iPhones, iPod touches, iPads, hundreds of Android phones and tablets, Windows Phones, and PCs. Tango is available as a free download in the App Store, Android Market and Window Phone Marketplace. Tango for the PC is available at

About American Greetings Corporation
For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at and electronic greeting cards available at In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit

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Contact Information

  • Press contacts:

    Stephanie Schmidt
    Griffel & Co Kommunikation GmbH
    Forsmannstrasse 8 b
    22303 Hamburg
    Phone: +49 (0) 40 658621-20
    Email: Email Contact

    Amanda Tsang
    Email Contact

    American Greetings:
    Meghan K. Olmstead
    One American Rd.
    Cleveland, OH 44144
    216-252-7300 2501