February 23, 2011 11:20 ET

The Tao of Twitter Taking Mystery Out of Twitter: New Book Selling to Businesses & Agencies

MEMPHIS, TN--(Marketwire - February 23, 2011) - Mark W. Schaefer, a Knoxville-based marketer, professor and blogger, has announced the sales of his new book, The Tao of Twitter, have been swift and mainly to businesses and agencies seeking to help clients better understand the use of Twitter for business. "The sales have been great and I have people calling me to say that they finally 'get it' now," says Schaefer. Inspiration to write and self-publish came from so many people expressing that Twitter is a mystery for most business people. Schaefer, now teaching social media masters courses for Rutgers University, decided to write a straightforward, no-nonsense book that is meant to help the busy professional or executive cut through the learning curve and get going. With this book, Schaefer asserts that in 90 minutes readers can be on the way toward building a valuable Twitter network.

"Twitter has helped me learn more about my profession in the past two years than the previous twenty. We think so highly of Mark's book that we have ordered a copy for each of our clients." - Billy Mitchell, MLT Creative

The book includes:

  • Secrets to building influence on Twitter
  • Formulas for success
  • Using Twitter for competitive advantages
  • A daily Twitter regimen
  • Specific business and personal benefits

The book is available in hardcopy and e-versions through Amazon and

About Mark W. Schaefer: Mark is ranked among the world's top marketing bloggers according to AdAge magazine. He is a marketing consultant for businesses who want to use social media. Mark teaches social media marketing classes at Rutgers Univ. Center for Management Development. He is active on Twitter (@MarkWSchaefer) and is viewed by his peers as a leader in social media for business. His email address is:

Contact Information

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    Amy Howell
    Howell Marketing Strategies, LLC
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