SOURCE: Craft Technology Services Corporation

Craft Technology Services Corporation

July 11, 2016 17:04 ET

Tap Into a Canadian-Made Mobile App for Brewery Operations

Craftt Gives Breweries, Distilleries, and Wineries X-Ray Vision Into Their Business

VICTORIA, BC--(Marketwired - July 11, 2016) - Launched in 2015, the Craftt brewery operations and logistics app has gone through several rounds of software improvements as an increasing number of breweries, wineries and kombucha owners have come on board. But the Design Partner Program starting July 18 is notable. Mastering and simplifying the complexity of brewing operations is no small task. Making sure brewhouse staff have a mobile app that can react faster in real-time is only part of the expanded feature set (including new options to sort orders, filter products and use multi-faceted search.) The Design Partner Program is an affiliation with craft brewery owners scheduled to ensure the next development round of the app leverages feedback from brewmasters on the ground to determine the best of breed functionality for Craftt's development team. Over half of the spots in the program have already been filled, and there are a limited number of spots available for Canadian craft breweries. Make sure to reserve your spot before July 18th.

In the area of supply chain and distribution, Craftt's app helps manage inventory and customer orders, giving brewmasters predictive insights on product demand. The app was custom designed to enable breweries to avoid the use of spreadsheets and to manage better and track draught product lines, as well as to ensure lost kegs are a thing of the past. Enhanced productivity gives brewmasters the chance to work on different parts of the business, such as conversing with their customers, for which they normally do not have the time.

It may be surprising to learn kegs are more expensive than the beer products they carry. Over the years beer businesses have gotten used to the idea of 5-6% yearly acceptable keg losses. In the craft brewing marketplace, it is well known that the system used to manage kegs can make or break a brewhouse. Craftt addresses this cash-flow pain point with mobile tools that give brewmasters insights on their cell phone down to the last drop.

Joining the VIATEC Accelerator program in July 2014, Stratton's company received seed funding, as well as partnership funding from ContainerWorld, one of the largest third-party logistics companies serving the alcohol industry. Business leaders like Mr Stratton exemplify the drive and passion of Canadian technology entrepreneurs. Mr Stratton can be contacted about technology, startups, entrepreneurship and how Craftt's app enhances craft beer operations.

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