SOURCE: EmbroidMe


August 04, 2011 11:14 ET

Tap Into the Lucrative Pet Market With Customized Promotional Products From EmbroidMe

WEST PALM BEACH, FL--(Marketwire - Aug 4, 2011) - Pet ownership is at an all-time high. Last year alone, $48 billion was spent on pets in the U.S. and 62% of U.S. households own a pet. That equates to some 72.9 million homes with pets, according to the American Pet Products Association. Companies can take advantage of the rapidly growing pet industry by giving clients pet-specific customized promotional products from EmbroidMe.

Leashes and collars for clients' pets are an obvious example of highly visible customized promotional products that are appreciated and will be put to good use. Recreational items such as Frisbee-like flying discs, tennis balls, or even bone-shaped key chains or USB drives are also among the 800,000 products the professionals at EmbroidMe have to offer.

Certainly veterinarians, groomers and pet food companies are already on board with the notion of using these items, but other industries are beginning to see opportunity to market to pet owners. For example, many hotels across the country are embracing the pet market by adopting pet-friendly policies. Several chains now offer everything from oversized pet pillows, plush doggie robes, to check-in gift packages containing a pet toy, dog treat, ID tag and bone. So, if this traditionally human-oriented business can tap into the burgeoning pet market, there's virtually no limit for others.

Customized promotional products with a personal touch let clients know that the company cares about them and their pets, which helps build a positive, lasting relationship. Promotional products also create long-term advertising impressions for the company. From monogrammed sweaters and personalized food and water bowls to digitized collar tags and hand-made treats, owners embrace their pets as true members of the American family, indulging their furry, finned and feathered companions with their very own belongings.

"The way to create an impact with customized promotional products is to make them relevant and unique to the client or business," said Christine Marion, MAS, director of retail operations for EmbroidMe. "Companies should pay attention to industry trends and notice that most households today own at least one pet."

About EmbroidMe

With hundreds of locations worldwide, EmbroidMe provides full-service custom embroidery and screen printing for apparel, as well as promotional products and gifts to the business community. To locate the nearest store, visit:

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