SOURCE: TapClicks


June 08, 2016 11:25 ET

TapClicks Appoints Innovative Digital Media Executive as Senior Vice President of Products and Solutions

Former Robb Report, Ziff Davis Enterprise, and UBM Executive, Anthony S. Adams, Brings Strategic Development and Industry Insight to Leading MarTech Company

SAN FRANCISCO, CA--(Marketwired - June 08, 2016) - TapClicks, Inc., a marketing technology company that delivers a complete digital marketing operations platform including order processing, workflow management, reporting and analytics, announced the appointment of Anthony S. Adams as the Senior Vice President of Products and Solutions. Adams brings over 20 years of experience in digital enablement, marketing services, product development, and executive management. He leads the company's overall platform strategy and solutions management, customer experience, product definition, market presence and helps drive the company's vision, focusing on delivering innovation across its product lines.

"TapClicks has quietly become an industry standard for Media and Agency analytics and reporting. Deep collaboration with our customers identified massive inefficiencies in operations technologies, besides the analytics and reporting challenges faced in the past, led us to deliver our world class Marketing Operations Platform," said Babak Hedayati, CEO of TapClicks. "Anthony has successfully tackled such problems in his previous positions and the unique combination of his marketing services, digital strategy, and solutions delivery experience provides the right vision and drive to complete our initiative and achieve its global adoption."

Adam's joins TapClicks from CurtCo Robb Media (Robb Report) where he was the Senior Vice President of Digital and co-led their digital business, operations, and strategy. His digital leadership at Robb Report contributed to a successful acquisition in 2014 by Rockbridge Growth Equity. Adams' previous successes at Ziff Davis Enterprise, UBM Tech, as well as a number of communications and technology firms utilized data-centric approaches that provided a scalable foundation for digital enablement and business growth. At UBM Tech, Adams was instrumental in developing their Marketing-as-a-Service strategy and growing the business to over $275m in less than 1.5 years.

"TapClicks is highly differentiated in the market because the team thoroughly understands the bigger analytics and reporting challenges. Add in the order processing and workflow management to this unified platform and the value add is unparalleled in the industry," said Adams. He added, "As TapClicks continues to scale, the unification of my past experiences and successes in media, marketing services, and technology creates the perfect storm for my passions in marketing and advertising technology and the advancement of the TapClicks platform."

About TapClicks

TapClicks, Inc. is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated Marketing Operations Platform includes sales enablement, workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand in the cloud. TapClicks has delivered over 1,000,000 dashboards to over 5,000 brands and over 500 media companies and agencies worldwide. The TapClicks platform leverages over 150 native API integrations with leading marketing and advertising platforms and rounds out its solution with ImportWizard, which enables the platform to use data from virtually any source. TapClicks was founded in 2009, is headquartered in Silicon Valley, has development and sales offices in Boston and Canada and sales offices in Europe and Latin America.

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