SOURCE: TapHeaven

TapHeaven

August 04, 2015 11:00 ET

TapHeaven Releases First Automated Self-Service DSP for Mobile Advertisers

Sonar Intelligence Helps Marketers Optimize Mobile Campaigns and Acquire Users at Scale in Real Time

SAN FRANCISCO, CA--(Marketwired - Aug 4, 2015) - TapHeaven today announced the availability of Sonar Intelligence (SI), the first machine-assisted, self-service buying platform for mobile advertisers. SI leverages unique buying algorithms for both ad exchanges and 1st party data, then automates campaign optimization to help marketers predict ROI, enabling them to transparently manage and accelerate mobile user acquisition in real time.

"Last year we asked some of the largest app publishers in the world to describe the features of their dream mobile ad solution," said Chris Hoyt, CEO of TapHeaven. "The result is our TapHeaven platform with SI, and through it, we're giving advertisers as much control and transparency as they have with desktop ads. By combining advanced tools with machine intelligence, we allow advertisers to finally go after mobile's massive $25 billion ad opportunity."

TapHeaven's first dozen pilot customers have saved as much as 50% each in user acquisition costs, just through SI's ability to automatically eliminate wasted ad spend.

While the majority of digital content is consumed on mobile -- 51% compared to 42% via PCs -- mobile advertising lags far behind: 8% of total spend, versus 23% for desktop/laptops, with an outstanding $25 billion opportunity for mobile ads in the US alone. (Mary Meeker, Kleiner Perkins.) Much of this gap is due to persistent problems and inefficiencies in existing mobile ad platforms, including wasted ad spend, excessive risk in the buying process, and lack of transparency or control over mobile ad management. SI draws from the best of both real-time bidding and DSP systems, unifying them into a single, powerful, automated self-service platform.

About Sonar Intelligence
Leveraging sophisticated algorithm-based triggering systems, TapHeaven's Sonar Intelligence technology enables marketers to execute and manage mobile ad campaigns from a self-service dashboard. Offering all the guidance and technology agencies expect combined with self-service pricing, control, and transparency, features include:

  • Actionable guidance on campaigns
  • Performance alerts from any source and any device
  • Automated real-time campaign optimization
  • Automated campaign segmentation
  • Campaign targeting customizable along 30 end user parameters

ABOUT TAPHEAVEN
TapHeaven aims to bridge business intelligence systems with advertising technology, so advertisers can efficiently reach and convert consumers across mobile's many fragmented channels. The company is the creator of the first machine-assisted, self-service DSP, Sonar Intelligence (SI) designed specifically for mobile advertisers and performance marketers. TapHeaven is based in San Francisco. Find out more at www.tapheaven.com. Follow us on Twitter @tapheaven

Contact Information

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    theMIX agency for TapHeaven
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