SOURCE: Tap.in2


August 11, 2015 12:00 ET

Tap.in2 Launches Mobile In-Seat Ordering Platform for Sports Market With NBA's Eastern Conference Champions

In-Venue Technology Drives Increased Fan Revenues for Cleveland Cavaliers

LOS ANGELES, CA--(Marketwired - Aug 11, 2015) - Tap.in2, a leading in-venue app that enables fans to purchase food, drinks and merchandise directly from their mobile phones, today announced its official launch into the sports and entertainment industry following success with the powerhouse Cleveland Cavaliers during the 2015 NBA Playoffs and Finals.

The Tap.in2 platform was used by the Cleveland Cavaliers to encourage Cavs fans to purchase in-seat delivery for food, drinks and alcohol to avoid missing any critical moments of the action while waiting in line during nail-biting, buzzer-beating shots. The Cavs Eats program, used in over 22 Cavs games, was made available to premier and club seat holders throughout the regular season, Playoffs and NBA Finals. In addition, fans were pleased that orders were delivered to their seats in under 6 minutes.

Accessing Tap.in2's platform through their smartphones, fans can purchase concessions, merchandise and VIP experiences to be delivered directly to their seats. For teams and venues, Tap.in2 offers an extension for affiliate programs, additional sponsorship revenue streams, and valuable real-time data on fan spending and in-venue engagement.

"As we extend our existing platform with more in-venue services, we're looking forward to establishing Tap.in2 as a leading sports and live entertainment partner across the NBA, NFL and NASCAR by 2016," said Jordan Syms, Co-founder of Tap.in2. "The Cavaliers have been a terrific NBA partner and we expect an even bigger market presence as we expand with them this season and bring additional teams on board."

The Cavs Eats mobile program was so successful that the Cavaliers and concessionaire ARAMARK will offer more service and menu options through Tap.in2 next season.

The Cavaliers' Cavs Eats fan survey revealed that fans are eager to adopt this faster, easier way to purchase in-venue services during live sporting events:

  • Tap.in2 helped serve over 50,000 Cavs Fans
  • Fans used the system 1.5X per game producing a $32 Food and Beverage per capita spend
  • 80% of items sold were Beverages
  • 25% fan adoption rate

Tap.in2 has established relationships with many sports teams in the NBA, NFL, NHL and MLS with dialogue in progress to finalize NASCAR entry by year's end. 

About Tap.in2
Tap.in2 transforms the fan experience at live events through real-time, data-driven tools designed to help venue operators connect guests to everything a venue has to offer. Tap.in2 enables in-seat ordering of concessions, merchandise and promotions anytime, anywhere from fan mobile devices. Tap.in2 turns any device into a personal POS to maximize a fan's live event experience. The company won Best in Show at the 2015 Start-up Pavilion Technology Showcase at the Sports and Entertainment Alliance in Technology (SEAT) conference, as well as in the MEA/ITA "Pitch, Pass or Play" event at Digital Hollywood. For more information, please go to

Contact Information

  • PR Contact for Tap.in2
    Sarah Miller
    Axis Entertainment
    T: 310 276-2220
    E: Email Contact