SOURCE: Tap.in2 Inc.

Tap.in2 Inc.

October 08, 2015 11:30 ET

Tap.in2 Races Into NASCAR at Dover International Speedway

Tap.in2 First to Launch Successful In-Seat Ordering App for Racing Fans

LOS ANGELES, CA--(Marketwired - October 08, 2015) - Tap.in2, a leading in-venue app that enables fans to purchase food, drinks and merchandise directly from their mobile phones, today announced its official launch into the racing world at the NASCAR events that took place at Dover International Speedway this past weekend.

Despite its size, Dover will be the first to offer in-race experiences for fans as well as mobile food ordering with its DoverEats program. The program allows fans to order food from the comfort of their seats, with the convenience of their mobile phone, to avoid missing any critical moments of the action.

"Tap.in2 offers a future-forward experience at live events via any smartphone and is excited to expand its relationship with Dover into the 2016 NASAR season along with other major sports teams and music festivals," said Mike Jacobs, co-founder, Tap.in2. "With Tap.in2, Dover gets to make every fan a VIP and create next generation mobile experiences to enhance race day for fans of all ages."

By downloading the app, fans were able to order and have food and drinks delivered in under 10 minutes form Grotto's Pizza, a track partner and popular vendor on race weekend. Given the success of the program roll out, Dover will expand into the 2016 racing season with enhanced offerings using Tap.in2.

"Dover is trying to get to next level of consumer with this program," said Mark Rossi, Vice President, Sales & Marketing for Dover International Speedway. "Our Generation Z and Y fans are used to instant gratification and using their smart phones to communicate, so this is an opportunity to greatly improve their experience."

Tap.in2 has established similar programs with many sports teams in the NBA, NFL and NHL which they are looking to roll-out by years end.

About Tap.in2
Tap.in2 transforms the fan experience at live events through real-time, data-driven tools designed to help venue operators connect guests to everything a venue has to offer. Tap.in2 enables in-seat ordering of concessions, merchandise and promotions anytime, anywhere from fan mobile devices. Tap.in2 turns any device into a personal POS to maximize a fan's live event experience. For more information, please go to

About Dover Motorsports, Inc.
Dover Motorsports, Inc. (NYSE: DVD) is a leading promoter of NASCAR sanctioned motorsports events whose subsidiaries own and operate Dover International Speedway in Dover, Del. and Nashville Superspeedway near Nashville, Tenn. The company also plays host to the Firefly Music Festival and Big Barrel Country Music Festival, both of which are produced by Red Frog Events and Goldenvoice. For more information, visit

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