SOURCE: MemSQL

MemSQL

June 29, 2015 11:00 ET

Tapjoy Selects MemSQL for Real-Time Ad Optimization and Overlap Targeting Analysis

MemSQL and Tapjoy Showcase How Real-Time and Historical Data Analytics Revolutionize the Mobile Experience for Brands, Developers and Consumers

SAN FRANCISCO, CA--(Marketwired - Jun 29, 2015) - (IN-MEMORY COMPUTING SUMMIT) -- MemSQL (www.memsql.com), the leader in real-time databases for transactions and analytics, today announced that Tapjoy, the mobile app industry's leading Mobile Marketing Automation and Monetization Platform, is using the MemSQL database to process and analyze real-time and historical data concurrently. Combining the Tapjoy Platform with MemSQL real-time data processing enables Tapjoy to deliver relevant mobile content and increase customer engagement.

Tapjoy Selects MemSQL for Real-Time Ad Optimization and Overlap Targeting Analysis - Click to Tweet

MemSQL powers the Tapjoy algorithms so advertisers can serve real-time end-user ads based on overlapping interests. Delivering high performance with robust analytics and low latency, MemSQL equips Tapjoy to run 60,000 queries per second across a cluster. In addition to speed, serving targeted ads requires a user database segmented by interests and demographic information. With MemSQL, Tapjoy customers reach the right user at the right time. 

"Digital marketers and ad tech providers face challenges in keeping pace with the volume and velocity of customer data," said David Abercrombie, principal data analytics engineer, Tapjoy. "Working with MemSQL, we gain an unprecedented advantage in real-time analytics, delivering effective models for our partners to increase engagement rates and boost revenue."

"MemSQL is an ideal solution for companies like Tapjoy that want to analyze real-time and historical data all in one database," said Eric Frenkiel, CEO and co-founder, MemSQL. "Built on SQL, MemSQL provides a familiar interface for companies like Tapjoy to scale their infrastructure and realize exceptional performance."

MemSQL and Tapjoy to Present at In-Memory Computing Summit
MemSQL CEO Eric Frenkiel and Tapjoy data engineer David Abercrombie will each present during the In-Memory Computing Summit at the W Hotel in San Francisco from June 29-30, 2015. The presentations will include:

From Spark to Ignition: Fueling Your Business on Real-Time Analytics
Monday, June 29, 2015 from 10:40 a.m. - 11:20 a.m. PT in the Business Track Room.
Join MemSQL CEO, Eric Frenkiel for a session that shares hands-on 'how-to' recipes to build real-time pipelines around Apache Spark, with detailed production examples covered.

A Hitchhiker's Guide to the Startup Data Science Platform
Monday, June 29, 2015 from 4:40 p.m. - 5:20 p.m. PT in the Business Track Room.
Join Tapjoy data engineer, David Abercrombie, as he charts the growth of the Tapjoy data science team and the infrastructure and technology most critical to their success. This includes implementations and integrations of Hadoop, Spark, NoSQL and MemSQL, which enable Tapjoy to turn sophisticated algorithms into serviceable, data-driven products.

Visit the MemSQL team at booth 4 and schedule a MemSQL demo here: http://www1.memsql.com/in-memory-computing-summit.html.

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About MemSQL
MemSQL is the leader in real-time databases for transactions and analytics. As a purpose built database for instant access to real-time and historical data, MemSQL uses a familiar SQL interface and a horizontally scalable distributed architecture that runs on commodity hardware or in the cloud. Innovative enterprises use MemSQL to better predict and react to opportunities by extracting previously untapped value in their data to drive new revenue. MemSQL is proven in production environments across hundreds of nodes in high velocity Big Data environments. Based in San Francisco, MemSQL is a Y Combinator company funded by prominent investors including Accel Partners, Khosla Ventures, First Round Capital and Data Collective. Follow us @MemSQL or visit at www.memsql.com.