Taplytics Streamlines Native Mobile A/B Testing for iOS Apps

PALO ALTO, CA--(Marketwired - Mar 4, 2014) - Taplytics, the company behind the native mobile A/B testing solution, today releases the latest version of its platform. Designed to provide instant app updates without the use of code or need for approvals, Taplytics' one line SDK integration pushes live app updates to users and provides real-time measurement analytics to benchmark developers' goals.

The Taplytics A/B testing platform allows product managers, marketers, designers and developers to drop a line of code into their app easily. The company's SDK leverages the web-based Visual App Editor to allow changes to be seen as they're made. Simply tap the element of the app that needs to be edited, and assign a new experiment.

Experiments can range from images and text to complete layouts, and are instantly pushed through to app users without any third-party approvals. They can also be assigned to different devices or OS versions, and can be distributed to a selected percentage of users to allow for deeper segmentation and benchmarking. Once the SDK is connected to the app, Taplytics users can also view any running experiment from their phone by shaking it to pull up the Taplytics menu.

"Taplytics is simplifying the testing process for app designers, developers and marketers across the board," said Cobi Druxerman, co-founder of Taplytics. "By eliminating the need for code and approvals we're improving the way apps are updated, allowing each segment of a business to focus on their core job. Whole mobile teams can now test any part of their app at any time, without any code."

In addition to assigning experiments, managers can also set goals to benchmark how different variations of an app are performing. Goals can report on anything from button clicks and pageviews to sales data and revenue, giving mobile teams the information they need to run successful apps and experiments.

To find out more about Taplytics, visit www.taplytics.com.