October 16, 2014 09:00 ET

Tapping Into Valuable Mobile Real Estate, LevelUp Announces Dynamic Receipt Notifications

LevelUp Merchants Gain Even More Control Over Transactions; Can Now Send Customizable Messages Directly to Customers With Digital Receipts After Each Purchase

BOSTON, MA--(Marketwired - October 16, 2014) - LevelUp, the Boston-based tech company behind the leading mobile payment and loyalty/rewards platform, continues to expand its already robust set of customer engagement tools. Today, LevelUp announced that merchants using the LevelUp network will now have another innovative way to connect with their customers: dynamic receipt notifications.

In today's world of information overload, emails go unread, Tweets unheard, and Facebook posts hidden by the NewsFeed algorithm. Add to that list the inevitable fate of paper receipts, sent straight into the trash unnoticed and unread.

Recognizing that merchants were in need of alternative opportunities to communicate one-to-one with their customers, LevelUp tapped into the valuable mobile real estate of digital receipts. As one indicator of how valuable this real estate is, consider the fact that digital receipt notifications are viewed by customers an impressive 90% of the time.

"Think back to the good old days," says Seth Priebatsch, LevelUp's Chief Ninja. "Merchants running general stores in the 1800's had the advantage of getting to know each and every customer that walked in their door by name. Every interaction was personal and meaningful. The sheer volume of customers coming through merchants' doors today has created a barrier to relationships like those. Luckily technology is chipping away at those barriers. With customized receipt notifications, you can thank each customer by name and make personalized recommendations for the next time they stop in."

Every time a customer transacts at a merchant using LevelUp, they receive a push notification receipt. This receipt pops up immediately, while the customer's phone is still in-hand.

Merchants can now customize these receipt notifications to communicate a wide variety of messages to customers. For example, they can promote a new product, offer a specific limited-time promotion, invite customers to complete a survey, or opt to send a quick, heartfelt "thank you for coming in." Merchants can also easily set up multiple receipt notification messages using LevelUp's merchant dashboard, and intelligently rotate through them by assigning each message a priority level.

This is just one more way LevelUp gives merchants more control over each customer transaction.

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