SOURCE: Tapstream

Tapstream

September 18, 2014 11:00 ET

Tapstream Deepens and Expands Its Data Reporting Capabilities

Automatic Integration With Native Advertising and iTunes Connect App Analytics Makes Tapstream the Most Flexible Attribution Tool Available

VANCOUVER, BC--(Marketwired - Sep 18, 2014) - Tapstream, a growth platform for mobile apps, today announced new features and integrations to elevate the platform as the most powerful and flexible attribution tool available for mobile marketers: automatic attribution integration with native advertising and iTunes Connect App Analytics and a new powerful reporting tab that gives mobile marketers the control and flexibility of customizable reports. With these new features, mobile marketers are no longer limited to pre-defined reports and can instead slice marketing data in any way required. This enables each app to focus and improve their own key metrics when acquiring users, be it install rate, number of registrations or even specific engagement thresholds.

"We've listened to our customers and what they want is more control and more insight into how to amplify existing tools and practices," said Tapstream CEO, Slaven Radic. "The launch of the new reporting platform lets marketers decide what's important to them and we've expanded the reach of data through today's integration with iTunes Connect and native advertising."

The recent debut of the new iTunes Connect App Analytics gives more marketing visibility to developers for the first time, and Tapstream's industry-first integration make the App Analytics even more useful for marketers. The integration syncs Tapstream and iTunes Connect data, even on Tapstream's free tier.

With comprehensive support for server-side clicks, Tapstream is one of the few attribution providers that allows marketers to track and measure ROI on native ad installs. An emerging powerful ad trend, native ads are growing in importance to mobile marketers so successfully tracking those installs will be key for marketing success.

"We're really excited that native ads are taking off," says Appsfire CEO Ouriel Ohayon. "Having attribution providers like Tapstream provide direct performance measurements gives our advertisers the data they need to see the value in these new ads."

Tapstream customers can benefit from the new reporting platform and integration starting today. For more information about Tapstream, visit: https://tapstream.com/.

About Tapstream
Tapstream is a mobile acquisition and growth platform that finds your most engaged mobile users and turns them into your biggest fans. Most mobile marketing tools focus on analytics, which aren't enough to meet the needs of today's marketers. Tapstream amplifies user acquisition by directing traffic, tracking and controlling relevant data like app installs and multiplying the reach of those campaigns. Founded in 2012, Tapstream is based in Vancouver, British Columbia. For more information, visit www.tapstream.com.

Contact Information

  • PR Contact:
    Inner Circle Labs for Tapstream
    Melissa Roxas
    415-684-9401
    Email Contact