SOURCE: Taptica

Taptica

October 27, 2015 10:00 ET

Taptica Introduces Social Offering With Instagram Advertising Support

Enables Advertisers to Run Campaigns Across the Widest Range of Traffic Sources Available

NEW YORK, NY--(Marketwired - Oct 27, 2015) - Taptica (www.taptica.com), a global end-to-end mobile advertising platform that helps the world's top brands reach their most valuable users with the widest range of traffic sources available, today unveiled its social offering that includes full support for Instagram advertising following the integration of AreaOne's technology.

Through the acquisition of AreaOne Ltd, an accredited Facebook® Marketing Partner, current and future Taptica clients can avail themselves of the company's proprietary technology and data intelligence for the purpose of scaling and optimizing Facebook ad campaigns on top of all other mediums currently offered. This will help drive social discovery, engagement, purchases, and preferences for apps, brands, and products across devices and objectives. Clients will be able to:

  • More effectively acquire high quality users at scale through precise targeting capabilities and reengagement tools as well as identify quality user segments by markets, cohorts, and in-depth behavioral analyses
  • Build brand awareness and engagement by involving a fan base in promotion through likes, shares, and comments, resulting in viral growth and additional acquisition as a result of increased recognition and interest
  • Ensure that the greatest level of exposure is achieved, using boost campaigns to immediately impact rankings and exposure
  • Maximize lifetime ROI with reengagement campaigns

Accessible through the same dashboard used for the creation of Facebook campaigns, Taptica's support for Instagram advertising includes all ad types -- still image, video, and carousel ads, which provide the ability to tell a story through multiple successive images for one or several different products. Taptica's Instagram campaigns provide a solution for advertisers to achieve their goals of driving website traffic, mobile app installs, video views, and building brand awareness on a global scale. 

"By working with Taptica, advertisers will be better equipped to reach their most relevant users and maximize their lifetime value by leveraging our platform's integration with Facebook and Instagram," said Hagai Tal, CEO of Taptica. "Coupled with the insights we can provide thanks to our proven Big Data experience in mobile and video, we look forward to assisting the industry as it continues to increase the level of social media advertising."

Facebook® is a registered trademark of Facebook Inc.

About Taptica
Taptica is a global end-to-end mobile advertising platform that helps the world's top brands reach their most valuable users with the widest range of traffic sources available today, including social. Our proprietary technology leverages big data, and combined with state-of-the-art machine learning, enables quality media targeting at scale. Taptica creates a single arena in which brands can scale and engage more relevantly with mobile audiences, staying ahead of the competition.

We work with more than 450 advertisers including Amazon, Disney, Facebook, Twitter, OpenTable, Expedia, and Zynga, and more than 50,000 supply and publishing partners worldwide. Taptica is headquartered in Israel with offices in San Francisco, New York, Boston and Beijing. Taptica Ltd. is traded on the London Stock Exchange (AIM: TAP).

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