SOURCE: Tarari, Inc.

April 16, 2007 00:01 ET

Tarari Showcases Partner Solutions for High Quality HD Video Encoding

Partners to Demonstrate Windows Media Video, Microsoft's Implementation of SMPTE VC-1 Encoding Solutions "Powered by Tarari" Using the Tarari® Encoder Accelerator at NAB2007

LAS VEGAS, NV -- (MARKET WIRE) -- April 16, 2007 -- Special to NAB -- Tarari, Inc., the leader in deep content inspection and acceleration silicon, today announced it will join Microsoft (in booth #SL3213) at the National Association of Broadcasters Show (NAB2007) to demonstrate High Quality HD encoding of Microsoft Windows Media Video (WMV), Microsoft's implementation of SMPTE VC-1 using the Grand Prix 6000 series of the Tarari® Encoder Accelerator.

Many of Tarari's partners will also be in full force at NAB including 1 Beyond, Avid, Digital Rapids, Inlet, JBandA, Microsoft, Root6 and SyncCast.

The result of a joint effort between Tarari and Microsoft, the Tarari Encoder Accelerator is a PCI-X bus card that installs in any Microsoft Windows XP- or Microsoft Windows Server 2003-powered server or workstation. Tarari has also announced its intention to support its products under Microsoft Windows Vista. The Tarari Encoder Accelerator uses Tarari's award-winning acceleration technology to offload and accelerate the most processor-intensive algorithms -- such as motion estimation -- in the WMV (VC-1) encoding application. The Grand Prix 6000 series of the Tarari Encoder Accelerator eliminates the delay between recording source content and encoding it for distribution in high-definition (720p, 1080i) formats, a process that formerly took many hours or days.

"Preparing video for distribution online can be a time-intensive process. Tarari has created a powerful hardware solution to help optimize this for Silverlight-based experiences," said Forest Key, director of User Experience and Web Platform at Microsoft Corp. "Tarari Encoder Accelerator boards provide tremendous efficiencies for video encoding using the Expression Media Encoder. This ultimately enables content providers to quickly and easily deploy Silverlight video experiences that can scale from HD to mobile."

"The encoding of Live, High Quality, HD content is another tremendous milestone to pass, both for the Tarari Encoder Accelerator and for our customers," said Randy Smerik, CEO of Tarari, Inc. "This all but eliminates time to market for high-impact, must-have-it-now digital media and opens new revenue opportunities for content producers and distributors."

Terry Cullen, 1 Beyond's CEO and Founder, comments: "Live, real-time VC1 compression of HD footage has become the video industry's newest Holy Grail and we are very proud to have partnered with Tarari and Microsoft using identical 1 Beyond HD OctoFlex systems to make this happen."

"Inlet's encoding solutions enable new media over new networks," said Neal Page, CEO of Inlet Technologies. "Partnering with Tarari allows our customers to add a new and powerful hardware accelerator to our Fathom application suite. By partnering with Tarari we are offering an even wider range of price/performance solutions for encoding new media content, so our customers can produce high quality video, faster and more efficiently than ever before."

Availability and Pricing -- The Tarari Encoder Accelerator for Windows Media is available now through a number of "Powered by Tarari" partners. See www.tarari.com/partners

"Powered by Tarari" partners at NAB 2007 include:

1 Beyond (SL7427)

Founded in 1996, 1 Beyond, Inc. manufactures professional PC-based video editing and compositing systems at a fraction of the cost of traditional high-end systems. This value leadership is due to constant technical innovation including 8 years of industry firsts. 1 Beyond delivers turnkey video systems that provide customers with the highest performance and quality digital workflow in DV, SD and now full 10-bit uncompressed HD. The company offers a wide range of systems including award-winning Laptops, Desktops, Mobiles and Rack mounts used in all phases of editing and compositing. All 1 Beyond's systems are designed with true open architecture and built on world standards. This ensures the customer of a continued upgrade path and hence, the longest period for ROI and non-obsolescence. www.1beyond.com

Avid Technology (SL106)

Avid Technology, Inc. is the world leader in digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games, and broadcast professionals to work more efficiently, productively, and creatively. For more information about the company's Oscar®, Grammy®, and Emmy® award-winning products and services, please visit www.avid.com

Digital Rapids (SL10705)

Digital Rapids focuses on the convergence of traditional broadcast technology and the generalized processing and network capabilities found in many of today's leading edge computers. Digital Rapids systems are in operation around the world assisting broadcasters, Fortune 500 companies, post production facilities, film companies, education environments, and a host of other professional and commercial industries. The company's products include the Stream Z family of media encoding systems, DRC-Stream PCI cards for capture and encoding, including the new Carbon HD high definition card, and Copper, a solution that delivers media anywhere in the world in any format, reliably, securely, and with a tremendous speed advantage over traditional TCP-based technologies such as ftp. www.digital-rapids.com

Inlet (SL 10410 & SL3213 - Microsoft Booth)

Inlet Technologies is the leading provider of advanced encoding solutions, enabling new media for new networks. Inlet solutions produce the highest quality video, faster and more efficiently than any other solution. Inlet allows content creators, programmers and distributors to increase production efficiency, reduce costs and deliver superior quality video over any Internet Protocol (IP) network. Inlet's award-winning products -- the Fathom® and Spinnaker™ encoder families and Semaphore™ automated quality control software -- scale seamlessly from mobile to web to high-definition. Inlet solutions are ideal for applications such as Video-on-Demand, digital archiving and dailies, Web-based video and real-time, professional streaming. For more information, visit www.inlethd.com

JbandA

JBandA distributes Tarari Encoder Accelerator Boards via resellers in the United States. If you are a reseller then contact JBandA for a guided tour of NAB -- email sales@jbanda.com or call 415-256-2800

Microsoft (SL3213)

Tarari is a Microsoft Gold Certified Partner and was awarded Microsoft's converted "Partner of the Year" award for OEM Hardware Solutions. Tarari works directly with Microsoft in Redmond to implement algorithms from Microsoft WMV (VC-1) codecs in Tarari's re-configurable silicon. This relationship safeguards a company's investment in Tarari's technology and ensures the Tarari Encoder Accelerator will maintain compliance with the WMV (VC-1) codecs. www.microsoft.com/windows/windowsmedia

root6 Technology (SL1413U&V - Avid Developer Community Booth)

Root6 Technology is the new product development arm of UK reseller root6. The company has specific expertise in digital video, d-cinema and mobile communications technologies. The company develops new products for the broadcast, postproduction and corporate communications markets including BeamBox and ContentAgent. www.root6technology.com

SyncCast (SL3213 - Microsoft Booth)

SyncCast is a leading provider of digital media technology and content delivery solutions. SyncCast has over a decade of experience throughout the interactive digital media community with extensive experience in application development, system integration, hosting, managed services, connectivity and content distribution solutions. The company is an expert in the development and integration of complex digital rights management solutions, placing specific emphasis in working with the entertainment and broadcast industries for the secure delivery of their digital media assets. www.synccast.com

About Tarari, Inc.

Tarari, the leader in deep content inspection silicon, is headquartered in San Diego, Calif., USA. Tarari designs and develops Content Processor silicon to allow original equipment manufacturers (OEMs) to accelerate and offload compute-intensive, complex algorithms used in XML/Web Services, Network Security and Digital Media environments. A fabless semiconductor company whose product line primarily includes ASICs, Tarari also offers boards and software acceleration components designed for network equipment, appliance and server vendors, as well as independent software vendors. Tarari is a privately held company with venture backing from Crosspoint Venture Partners, Morgan Stanley Venture Partners, Enterprise Partners Venture Capital, Miramar Venture Partners, XMLFund and Intel Capital. For more information, visit www.tarari.com, e-mail: info@tarari.com or call 858-385-5131.

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