Rethink Breast Cancer

Rethink Breast Cancer

May 05, 2008 18:46 ET

Target Your Breasts on Mother's Day, in Support of Rethink Breast Cancer by Visiting Jack Astor's

BURLINGTON, ONTARIO--(Marketwire - May 5, 2008) - RETHINK BREAST CANCER and Jack Astor's are teaming up this Mother's Day to raise awareness and raise some money.

"Mother's Day is a time to celebrate - it's a busy time for us at Jack's, with families getting together to enjoy great food, have some fun and say thanks to Mom," said Kristen Hamilton, Director of Marketing for Jack Astor's. "We believe it's also a great opportunity to contribute to a cause that helps Moms every day of the year."

"We are proud to partner with Jack Astor's for this Mother's Day fundraising initiative, and hope to remind Mothers and Daughters to target their breast health through our Fashion Targets Breast Cancer messaging". said Alison Gordon, VP, Strategy, Marketing and Communications for Rethink Breast Cancer.

The Mother's Day event takes place from Tuesday, April 29th to Sunday, May 11th, 2008 at all Jack Astor's locations. Many servers will be purchasing Rethink's Fashion Targets Breast Cancer T-shirts to wear in the restaurants in support of this initiative. $2 from every shirt purchased will be donated to Rethink.

Guests can also get involved in the cause by ordering one of Jack Astor's most popular signature menu items. For every purchase of Lobster and Crab Dip, Frozen Raspberry Twister, or Jack's Apple Pie, Jack Astor's will donate a dollar to Rethink.

"Our family at Jack Astor's takes great pride in our community involvement, and we are excited to once again support Rethink's innovative research, support, education and advocacy programs," added Hamilton. "We're hoping our Rethink Breast Cancer T-shirt-wearing servers are busy serving up as many Frozen Raspberry Twisters, Lobster and Crab Dips and Apple Pies as possible, as Guests enjoy time with their Moms."

About Rethink Breast Cancer

Rethink Breast Cancer is an innovative charity that reaches out to young people concerned about and affected by breast cancer. By taking a breakthrough approach to all aspects of breast cancer - medical research, support, public awareness and fundraising - Rethink Breast Cancer is expanding support for the cause. Rethink Breast Cancer offers practical support programs to young moms with breast cancer and has brought together some of Canada's leading scientists to develop a much needed research program focused on cultivating the talent of new young researchers. To find out more about Rethink Breast Cancer, please visit www.rethinkbreastcancer.com.

About Jack Astor's

Jack Astor's is a fun and irreverent place that's perfect whether you're looking for somewhere to unwind after work, meet up with friends for lunch or watch the game. Enjoy crowd-pleasing classics like our Chicken Wings, Flatbreads, Fajita-Beef Nachos or homemade Smokey Jack's Burger. Or, if you're feeling a bit more adventurous, try one of our innovative recipes from around the world. Maybe the Asian Grilled Salmon Salad or the Honey Sesame Chicken. Then wash it all down with a tall pint or our signature Raspberry Twister. There's something for everyone at Jack Astor's.

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