SOURCE: TargetSpot

TargetSpot

September 16, 2009 10:00 ET

TargetSpot Launches New Analytics Technology for Online Radio Advertising

TargetSpot Analytics First to Track and Report True Listener Behavior

NEW YORK, NY--(Marketwire - September 16, 2009) - TargetSpot Inc. (www.targetspot.com) the nation's largest Internet radio advertising network launched TargetSpot Analytics today, a proprietary response tracking and reporting system that provides advertisers with deeper insight into their Internet radio campaigns. TargetSpot has set new standards for accountability with its unique measurement offering for traditional radio and interactive advertisers by capturing listener online response after an advertising message is delivered.

To further support its deep commitment to delivering greater accountability in advertising, TargetSpot now also supports 3rd party performance tracking service providers (such as DoubleClick DART and Microsoft Atlas), giving agencies and advertisers the flexibility to choose their preferred method of impression delivery verification and campaign performance tracking.

"TargetSpot Analytics was designed to deliver greater accuracy, measurement and accountability to Internet radio advertisements," said Eyal Goldwerger, CEO of TargetSpot. "TargetSpot is the only Internet radio advertising network to offer such robust performance measurement capabilities to maximize the value advertisers see from their investments."

Internet radio listeners are a valuable, growing audience most advertisers want to reach. According to an April 2009 report by Arbitron Edison Media Research, 33 percent of online radio users listen to programming while shopping online. Furthermore, 44 percent of users research products or services online, while listening to online radio programming.

TargetSpot Analytics tracks the unique and total visits to any advertiser-designated destination website along with other data, following the delivery of an online radio ad. This information gives agencies and advertisers the ability to measure a true return on investment and optimize the performance of their online radio campaigns.

TargetSpot Analytics is easily implemented: An advertiser simply adds a small snippet of code to their destination website that corresponds to their TargetSpot ad campaign. TargetSpot Analytics can then provide information on each visit to the advertiser's website, even if the consumer arrives there later through a search engine or by typing the website directly into the browser.

TargetSpot's expanding toolset of Internet radio measurement and reporting capabilities enables advertisers and agencies to capitalize on Internet radio's tremendous growth and high-impact advertising opportunities.

About TargetSpot:

TargetSpot (www.targetspot.com) is the nation's largest Internet radio advertising network with more than 15.3 million unique listeners per month. TargetSpot connects top brands, interactive, network and spot radio advertisers as well as small and local businesses to the online listener. Advertisers can use TargetSpot's award-winning, self-service advertising platform or work with TargetSpot's full-service account management team to create, target (by geography, listening preferences and/or demographics) and deliver high-impact audio and pre-roll video advertising across thousands of Internet radio properties. TargetSpot has more than 70 distribution partners, including CBS RADIO, AOL Radio, Entercom, Live 365, Yahoo! LAUNCHcast and Nassau Broadcasting. The company is based in New York City and the company's investors include Bain Capital Ventures, Union Square Ventures and CBS RADIO.

Contact Information

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