SOURCE: TargetSpot

TargetSpot

March 11, 2010 11:12 ET

TargetSpot Ranked First in the Entertainment-Radio Category by comScore

TargetSpot's Ad Network Reaches More Than 29 Million Unique Visitors

NEW YORK, NY--(Marketwire - March 11, 2010) -  TargetSpot Inc., the nation's largest Internet and mobile radio advertising network, was ranked first in the Entertainment-Radio Category by comScore in their adjusted February expanded category report. comScore measured TargetSpot at more than 29 million unique monthly visitors, showing that the company reaches more than 64% of the Entertainment-Radio category and 14% of the total Internet audience. This is TargetSpot's first inclusion in this report, which is closely monitored by advertisers and agencies and includes key industry players as Pandora, WestWood One and Clear Channel Online. TargetSpot's audience will now be measured monthly by comScore.

"The Internet and mobile radio industry is growing rapidly and it is critical to advertisers, media companies and advertising networks to have an independent provider of audience measurement that covers both pure play and broadcast media," said Eyal Goldwerger, CEO of TargetSpot. "comScore has been a trusted source of measurement that is extensively used by our brand and agency clients."

TargetSpot has been playing an increasingly pivotal role in growing digital advertising revenues for both pure play Internet as well as terrestrial radio groups. Its latest additions to its rapidly growing publisher network include new partnerships with online music companies such as MySpace Music and GOOM Radio, and radio groups such as CBS Radio, EMMIS Radio and Tribune Broadcasting.

TargetSpot recently launched its new mobile advertising network with an exclusive partnership with Slacker, and will now serve audio advertising to Slacker's mobile applications on the iPhone, Android and BlackBerry smartphones.

The following chart shows the adjusted comScore data from the top five companies in the Entertainment-Radio expanded category report ranked by largest audience:

 
Rank

Name
Total Unique
Visitors (000)
 %
Reach
1 TargetSpot - Adjusted Reach* 29,452 64%
2 WestWood One Partner Sites -potential reach 27,430 59%
3 ReplaceAds - potential reach 18,638 40%
4 PANDORA.com 12,556 27%
5 Clear Channel Online 9,164 20%
  * Based on adjusted numbers released by comScore on 3/10/10    

Internet radio, as reported by eMarketer, is increasing advertising revenues year over year and is one of the fastest-growing online media categories. It is estimated that advertisers will spend $394 million on Internet radio by 2011, as they look for fresh channels to reach consumers.

For more information about TargetSpot please go to www.targetspot.com.

About TargetSpot
TargetSpot is the nation's largest Internet and mobile radio advertising network. TargetSpot connects top brands and local businesses to the online listener with mobile, interactive, network and spot radio advertising solutions. Advertisers can use TargetSpot's self-service advertising platform or work with TargetSpot's full-service account management team to create campaigns, target customers by geography, listening preferences and demographics and deliver high-impact audio, display and pre-roll video advertising across thousands of online properties. TargetSpot has more than 75 distribution partners, including CBS RADIO, AOL Radio, Entercom, Live 365, Yahoo! Music, and MySpace Music. TargetSpot is based in New York City and its investors include Union Square Ventures, Bain Capital Ventures, and CBS RADIO.

Contact Information

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    Chris Capra
    212-922-5885
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