October 21, 2009 08:30 ET Empowers Canadian Travellers Through Social Media

Canadian travel provider is the first to offer interactive destination guides featuring real-time Twitter updates, blog posts and rich media to better inform and address traveller needs

TORONTO, ONTARIO--(Marketwire - Oct. 21, 2009) -

Editors Note: There is a photo associated with this Press Release. is taking its award-winning website to new heights by providing Canadians with an interactive portal that delivers valued and reliable travel information, all while fostering a greater online travel community.

Celebrating its 5th year in the online travel industry, has created a more streamlined booking process that incorporates unique social media aspects and simplifies the user experience to four simple steps: search, review, book and travel.

The portal will be the first Canadian travel site to include interactive destination guides featuring real-time Twitter updates, blog posts, rich media and user-generated photographs.

"Launching this new site was a great opportunity to address the evolving needs of Canadian travellers," said Jason Sarracini, president,, an avid tweeter and blogger himself. "We understand the travel market and the growing value of interactive online content. This is the direction the travel industry in Canada needs to go and we're proud to be the first provider offering such an information and feature-rich portal to Canadians." has also expanded its last minute and flight specials section, now including even more relevant deals for Canadians. Additionally, the new site features more than 90,000 hotels with more to be added in the coming months.

"Our 5th year anniversary launch is only the beginning," said Sarracini. "Canadian travellers not only benefit from the most secure booking experience through our site, they can now take advantage of resort reviews and engage with a larger online community, who share common travel interests and seek out user-generated tips."

The company will soon be rolling out additional features to its site, including an exciting new VacationWatch program, enhanced group travel features and tighter integration with Facebook.

To coincide with the site launch, has also announced a national trip giveaway contest for two to the Riviera Maya. The lucky winners will enjoy 7 nights at the Gourmet Inclusive El Dorado Seaside.


Target Vacations Limited is a 100% Canadian owned and operated travel provider, offering Canadians the travel of their dreams. By combining its roots as a neighbourhood travel provider with leading edge technology since 2004, is one of Canada's most trusted travel brands. can be found on Facebook, Twitter and Flickr and Canadians can book online and get away at

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