February 18, 2009 09:30 ET

TargetX Partners With Boomi to Deliver Industry-Best SaaS Integration Strategy for Higher Education Recruiting

Company Selects Boomi AtomSphere to Integrate Student Recruitment Manager to Student Information Systems

BERWYN, PA--(Marketwire - February 18, 2009) - Boomi, the market and technology leader for on-demand integration, today announced a partnership with TargetX to enable seamless integration between TargetX's Student Recruitment Manager (SRM) application and universities' student information systems (SIS). With Boomi AtomSphere, the industry's first integration platform-as-a-service, TargetX can offer universities integration through the cloud, eliminating the traditional barriers associated with integrating student data among systems within an institution. Additionally, TargetX's ability to offer integration via the cloud provides the company with a significant cost and time-to-market competitive advantage, allowing it to more effectively market its student recruitment service.

"The most common question we get when performing demonstrations for potential clients is, 'How will this integrate with our SIS?,'" said Jeff Leisse, director of product implementation for TargetX. "By partnering with Boomi, we provide customers with a proven integration strategy that alleviates concerns brought forth by IT departments. It also shows TargetX is making a conscious effort to address one of the biggest problems on college campuses -- multiple data sources."

TargetX is a provider of interactive recruiting solutions designed to help institutions of higher learning target and attract the most desirable students. The company's SRM is a recruitment management tool that tracks students as they research, visit and ultimately decide on a particular school. Once a student selects a particular university, his or her information (family and personal data, transcripts, etc.) must be transferred to SIS databases supported by Oracle and Unidata. This transfer, traditionally done manually, is labor-intensive, prone to errors and has created scenarios where duplicate data existed in multiple databases.

The Sage Colleges in Troy and Albany, New York are already using Boomi AtomSphere to integrate TargetX's SRM with the university's SIS. AtomSphere's "connect once, integrate everywhere™" architecture was designed to meet the increasing demand in the SaaS industry that integration be delivered as a service. TargetX joins forward-thinking Boomi partners such as, Intuit, @Task, SmartTurn, Taleo and Zuora, which are already using AtomSphere to solve the integration challenge on behalf of their customers.

"We are excited to partner with TargetX to bring efficient and effective SaaS integration to higher education," said Bob Moul, president and CEO of Boomi. "SaaS applications offer tremendous value to universities of all sizes and the ability to integrate SaaS offerings with their on-premise systems is paramount. We look forward to working with TargetX as they continue to revolutionize the recruiting process in higher education."

About Boomi

Boomi is the market-leading provider of on-demand integration technology and the creator of AtomSphere, the industry's first integration platform-as-a-service. AtomSphere connects providers and consumers of SaaS and on-premise applications via a pure SaaS integration platform that does not require software or appliances. ISVs and businesses alike benefit by connecting to the industry's largest network of SaaS, PaaS, on-premise and cloud computing environments in a seamless and fully self-service model. Leading SaaS players such as, NetSuite, Intuit, @Task, Taleo, and Zuora rely on AtomSphere to accelerate time to market, increase sales, and eliminate the headaches associated with integration. For more information about Boomi, visit

About TargetX

Since 1998, TargetX has been higher education's most innovative recruiting company, continually developing new technologies and strategies to help colleges attract today's web-savvy students. The company is a leading provider of interactive recruiting solutions, making it possible for schools to communicate more effectively with prospective students.

TargetX is also the leading authority on building campus visit experiences and solutions that meet the needs of today's Millennial generation. And it has introduced a revolutionary recruitment management tool, the Student Recruitment Manager (SRM). The company chose to build the SRM on the proven platform of, the worldwide leader in on-demand customer relationship management.

TargetX has also developed a reputation in higher education for objective and expert counsel. The company offers a popular series of workshops and seminars; provides presentations at dozens of conferences around the country; generates three different blogs for admissions officers; and produces the only podcast devoted to student recruiting and college marketing.

For more information, visit: