SOURCE: Targus


March 08, 2011 08:00 ET

Targus Joins the Built for BlackBerry Program

The Leading Laptop and Tablet Accessories Manufacturer Announces Cases for the Highly Anticipated BlackBerry PlayBook Tablet

MISSISSAUGA, ON--(Marketwire - March 8, 2011) - Targus® Inc., maker of the world's top-selling laptop computer cases and accessories, today announced it has become a member of the Built for BlackBerry™ program. 

Built for BlackBerry products are specifically designed to work with BlackBerry® smartphones and the BlackBerry PlayBook™ tablet. The program offers technical, strategic and marketing support, allowing members to complement the BlackBerry portfolio with exciting accessories.

"Collaborating with RIM as part of the Built for BlackBerry program allows Targus to take a more streamlined approach to designing accessories specifically for the new BlackBerry PlayBook tablet," said Al Giazzon, vice president of marketing at Targus. "We are excited to bring our versatile, yet fashionable cases to this highly-anticipated new mobile device."

Targus' initial Built for BlackBerry products for the BlackBerry PlayBook tablet include the stylish Truss Leather and Truss Nylon Case/Stand. The Truss provides a dual solution, acting both as a carrying case and transformable hands-free viewing stand. The leather Truss will be available in three color schemes of black with blue interior (THZ051CA), black with a black interior (THZ05102CA) and brown with an orange interior (THZ05101CA) at an MSRP of $49.99.

The Nylon Truss will be available in black with a red interior (THZ052CA) at an MSRP of $34.99.

The portfolio-style Zierra Leather Case, designed to mimic a billfold, contains room for your BlackBerry PlayBook tablet plus business cards, credit cards, photos, notes and a pen. It will be available in two color schemes: Black with a burgundy interior (THZ053CA) and Red with brown interior (THZ05301CA) at an MSRP of $59.99.

These and other Targus accessories are available at as well as through leading retailers, VARs, e-tailers, and direct marketers. 

About Targus
Targus created the mobile accessory category with its invention of the laptop case over 25 years ago. The company continues to advance the mobile accessories category with innovative and relevant solutions for today's mobile lifestyle. Targus products enhance productivity, connectivity, and security, liberating users to work in any and all environments with the utmost convenience and comfort. Founded in 1983, Targus' headquarters are located in Anaheim, Calif., with offices worldwide and distribution agreements in more than 100 countries. For more information on Targus visit

Editor's Note: For additional information, evaluation units, high-resolution images or executive interviews, please contact Kelly Reeves at 949-509-1888 or

Targus and the Targus logo are registered trademarks of Targus Group International, Inc. All rights reserved.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

Contact Information

  • Targus Media Contact
    Kelly Reeves
    KLR Communications, Inc.
    Email Contact