SOURCE: MOSCOT

MOSCOT

February 06, 2015 15:22 ET

Tariq "Black Thought" Trotter and MOSCOT Commemorate Launch of "Limited Edition GRUNYA for Tariq Trotter" With Silent Auction Benefiting The GrassROOTS Community Foundation, and The MOSCOT Mobileyes Foundation

NEW YORK, NY--(Marketwired - Feb 6, 2015) - MOSCOT, the New York City institution renowned worldwide for its iconic eyewear, celebrates the launch of The Limited Edition GRUNYA for Tariq Trotter with a charitable online silent auction featuring one-of-a-kind memorabilia personalized by Tariq "Black Thought" Trotter, lead vocalist and co-founder of the Grammy winning hip-hop group The Roots, featured nightly on NBC's The Tonight Show Starring Jimmy Fallon, and The Roots. 

Beginning February 3rd, 2015, fans will have the opportunity to bid on special prize packs featuring The Limited Edition GRUNYA for Tariq Trotter, tickets to The Tonight Show Starring Jimmy Fallon, and other rare, signed memorabilia from Trotter, and The Roots. Winners of the silent auction will be announced live at The Tariq "Black Thought" Trotter and Friends Benefit Concert and Launch Party on February 12th, 2015 at the MOSCOT Music & Gallery Space in New York City.

To attend The Tariq "Black Thought" Trotter and Friends Benefit Concert and Launch Party fans must either preorder The GRUNYA for Tariq Trotter at TariqTrotterMOSCOT.com, or make $50 donation at TariqTrotterMOSCOT.SplashThat.com.

Prize packs for online silent auction include:

  • GRAND PRIZE: Two tickets to The Tonight Show Starring Jimmy Fallon, and a VIP Meet and Greet with Tariq "Black Thought" Trotter, Kramer Classic Series Guitar with signatures from the entire Roots band, and The Limited Edition GRUNYA for Tariq Trotter. Minimum bid: $450

  • PLATINUM PRIZE: Signed Tariq "Black Thought" Trotter microphone, two all access tickets to The Roots Picnic 2015 in Philadelphia, MOSCOT T-Shirt with signatures from the entire Roots band, and The Limited Edition GRUNYA for Tariq Trotter. Minimum bid: $400

  • GOLD PRIZE: Signed "Questlove" drumstick, drum cover, and MOSCOT T-Shirt with signatures from the entire Roots band, and The Limited Edition GRUNYA for Tariq Trotter. Minimum bid: $350

The online auction begins on February 3rd, 2015 at 32Auctions.com/TariqTrotterMOSCOT.

Winners will be announced live at The Tariq "Black Thought" Trotter and Friends Benefit Concert and Launch Party, on February 12th, 2015, at 7:00 PM, and notified via email the following day. All proceeds from the online silent auction benefit The GrassROOTS Community Foundation, and The MOSCOT Mobileyes Foundation.

The Limited Edition GRUNYA for Tariq Trotter
Based on the MOSCOT Original, The GRUNYA, The Limited Edition GRUNYA for Tariq Trotter is bulked up, and rocking with style to reflect Trotter's unique aesthetic. The frame boasts double laminate combination Black Tortoise acetate, and Brown Glass Gradient Sun Lenses with an anti-reflective backside for reduced glare. Limited to only 300 pairs, each is numbered, and features Trotter's gold stamped signature.

The Limited Edition GRUNYA for Tariq Trotter retails for $325 USD as a sunglass, and is available for presale now at moscot.com. The first 100 presold frames will be available for pick up the night of the show, or shipped per customer instructions beginning February 13, 2015. All additional presale orders made online will be shipped February 13, 2015. Following the frame's debut on February 12th, fans may purchase the Limited Edition GRUNYA in MOSCOT's NYC shops, and moscot.com, exclusively. All proceeds from the sales of the frame will be donated to The GrassROOTS Community Foundation, and The MOSCOT Mobileyes Foundation.

Contact Information

  • MEDIA CONTACT MOSCOT
    For samples and/or high-resolution photos, or for event credentials, please contact
    Jessica Penzari
    718.522.9875
    Email Contact